Content Strategist

Indianapolis, IN (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 1 day ago

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Job Summary

The role owns end-to-end content strategy and storytelling across Indiana's tech ecosystem, driving programs, events, and earned media through collaboration with Marketing and program teams.

  • Owns content pipeline and SEO-driven storytelling
  • Leads interviews and story production for member companies and tech leaders
  • Aligns with events and campaigns to support TechPoint goals

Job Description

Responsibilities

  • Develop and implement content strategies that align with marketing and initiative priorities, in partnership with Marketing leadership.
  • Research, write, and produce stories on member companies, founders, and community leaders, with a focus on where technology intersects Indiana's advanced industries
  • Partner with program and engagement staff to uncover stories tied to entrepreneurship, workforce development, and AI/tech advancements
  • Develop content for events including agendas, speaker profiles, scripts, presentations, promotional materials, and post-event recaps in collaboration with subject matter experts and the Director of Events
  • Develop storytelling assets that build awareness and engagement for TechPoint programs
  • Coordinate a consistent content pipeline (written, video, and multimedia) working directly with freelance writers, photographers, and videographers
  • Conduct interviews with executives, entrepreneurs, students, and community stakeholders to source stories
  • Update and maintain editorial standards ensuring content represents the diversity and breadth of Indiana's regions, industries, and tech community
  • Share ideas with the Marketing team for pitching stories to grow TechPoint's earned media placements
  • Optimize content for discovery (SEO/AEO) across techpoint.org and social channels

Requirements

  • 5+ years in content strategy, journalism, or content marketing, with a portfolio showing both planning and execution
  • Experience producing event content (scripts, speaker materials, recaps) under deadline
  • Working knowledge of SEO and emerging AEO/GEO practices
  • Experience coordinating freelance creative contributors
  • Strong interviewing skills; ability to translate technical/business topics into accessible stories
  • Experience in a small, fast-paced team where priorities shift often
  • Strong written communication and command of AP style
  • Familiarity with TechPoint's stack: Salesforce, Box, Microsoft 365, Asana, Canva/WordPress as relevant to the role
  • Comfort using AI tools to improve day-to-day efficiency
  • Genuine interest in Indiana's tech and startup ecosystem

Benefits

  • 100% of your healthcare and dental premiums are paid for individual and family.
  • Pre-tax & Roth 401(k) Retirement Plan with generous match β€” 5% contributed by the employer regardless of employee contribution and up to an additional 5% employee voluntary contribution eligible to be matched by the employer.
  • Company paid group life benefits as well as company paid short-term and long-term disability insurance.
  • Flexible/hybrid work schedule.
  • Generous Paid Time Off (PTO) including 17 holidays!