Responsibilities

• Plan and produce a broad range of written content for product launches, promotions, email drip programs, events, and other marketing initiatives — including blog articles, digital ads, landing pages, fact sheets, sales enablement materials, and vertical-specific ABM-supporting content.
• Own the creation and ongoing maintenance of content in Highspot, ensuring all materials are current, organized, and aligned to sales enablement needs.
• Serve as the content driver and project manager for webinars and virtual events, including topic identification, content creation, speaker recruitment, and cross-functional campaign coordination.
• Develop and maintain a content plan informed by customer journey insights and strategy, ensuring content is aligned to customer needs at each stage of the funnel.
• Measure content effectiveness against defined goals; leverage data and market insights to inform optimization and new concept development.
• Uphold Bandwidth's voice, tone, and style across all written materials — including copy-editing and proofreading for cross-functional teams on an ad hoc basis.
• Champion the customer and build internal relationships — advocate for how customers find and act on content, and connect with contributors across the organization to generate new ideas.
• Manage project timelines from request through delivery, ensuring on-time execution.
• Support social media content needs for LinkedIn and other B2B channels as capacity allows.
• Contribute to broader brand and content initiatives as assigned.

Requirements

• Four-year degree in English, journalism, marketing, communications or related field
• 3–5 years in a fast-paced B2B copywriting, communications, or marketing role, with demonstrated experience writing for demand generation, digital channels, and/or events.
• Experience writing for LinkedIn or other B2B social media is a plus.
• Familiarity with Highspot or similar sales enablement platforms is a plus.
• Experience with WordPress, Google Analytics, Marketo, or similar systems is a plus.
• Experience with Monday, Asana, Trello, or a similar project management system is a plus.
• Agency background and experience working in software, tech, or telecom is a plus.
• Command of the English language, including grammar, syntax, diction, and the ability to write to a brand voice.
• Excellent communication skills, including the ability to give rationale for creative choices and strategy and communicate project statuses, challenges, and solutions.
• Highly organized self-starter with a bias for action and the ability to independently manage a webinar/virtual event content calendar and project timelines.
• Experience with content performance tracking and using data to optimize content programs.

Preferred

• 3+ years writing for B2B tech or software.
• Experience owning or managing a webinar or virtual events program.
• Experience with ABM content strategy and execution.
• Familiar with Chicago style guide
• Experience with Highspot or similar sales enablement platforms.

Benefits

• 100% company-paid Medical, Vision, & Dental coverage for you and your family with low deductibles and low out-of-pocket expenses.
• All new hires receive four weeks of PTO.
• PTO Embargo. When you take time off you’re embargoed from working.
• Additional PTO can be earned throughout the year through volunteer hours and Bandwidth challenges.
• “Mahalo moments” program grants additional time off for life’s most important moments like graduations, buying a first home, wedding anniversaries, and the birth of a grandchild.
• 90-Minute Workout Lunches and unlimited meetings with our nutritionist.