Content Strategist | Agentic Commerce

Atlanta, GA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive AI-native content strategy and governance for enterprise content systems, focusing on content architecture, GEO/AEO, modular storytelling, and optimization.

  • Own the design and standards for structured content enabling agent reasoning.
  • Must-have: 5+ years in content strategy or information architecture.
  • Standout: Experience aligning content with GEO/AEO and cross-functional teams.

Job Description

  • Content Architecture for AI-Native Commerce Ecosystems. Designing structured content systems that enable intelligent agent reasoning and optimization, including:
  • Developing modular content architectures that support reuse, recombination, and personalization across channels.
  • Defining taxonomies, ontologies, and metadata schemas that dramatically improve agent comprehension and retrieval accuracy.
  • Designing content models that enable structured comparison, decision support, and generative reinterpretation.
  • Ensuring product, service, and policy content is machine-readable, semantically rich, and aligned to agent-driven discovery patterns.
  • GEO & AEO Content Strategy. Building content systems optimized for LLM-mediated search, answer engines, and agent-driven journeys, including:
  • Identifying priority content domains that influence agent recommendations and autonomous decision-making.
  • Designing structured content frameworks that enhance findability, answer precision, and authoritative positioning.
  • Partnering with GEO practitioners to translate model insights into content refinements and structured improvements.
  • Establishing standards for multimodal content (text, visual, structured data) that support generative outputs and adaptive responses.
  • Modular Creative & Narrative Systems. Ensuring brand storytelling translates effectively into machine-operable structures, including:
  • Designing modular messaging systems that preserve brand integrity while enabling dynamic recombination.
  • Identifying controllable content variables—tone, framing, attributes—that can be tuned and optimized over time.
  • Translating brand voice into structured components that conversational and AI systems can deploy consistently.
  • Collaborating with Creative, Conversation Design, and Experience teams to ensure content systems support cohesive agent-mediated journeys.
  • Optimization-Centered Content Governance. Embedding experimentation and continuous improvement into the content lifecycle, including:
  • Designing experiments that test narrative structures, attribute framing, metadata schemas, and structured content variations.
  • Establishing performance measurement frameworks tied to agent retrieval, recommendation frequency, and conversion influence.
  • Translating optimization outcomes into scalable governance standards for marketing, commerce, and CX teams.
  • Ensuring content ecosystems evolve continuously through systematic testing, signal analysis, and model feedback loops.
  • Requirements. 5+ years of experience in content strategy, structured content systems, or enterprise information architecture, including industry experience in Retail and Consumer Goods & Services.
  • Nice To Have. Bachelor’s degree in communications, Information Architecture, Design, Journalism, Library & Information Science, or a related field.
  • Demonstrated expertise in taxonomy development, ontology design, metadata modeling, and modular content frameworks.
  • Familiarity with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) principles.
  • Experience partnering with data science, AI, and engineering teams to implement structured content solutions.
  • Exceptional communication skills with the ability to engage senior client stakeholders.
  • Strong understanding of production-ready specifications and governance models for scalable content systems.
  • A passion for innovation and a commitment to helping clients responsibly adopt AI-driven content ecosystems.
  • Benefits. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.
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Accenture

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Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent and innovation-led company serving clients in more than 120 countries. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.This LinkedIn company page is moderated. When engaging with Accenture, we encourage everyone to:- Use common courtesy and be respectful of others.- Create your own original content and avoid content that you know to be fraudulent.- Never repost someone else's copyrighted work, unless you have permission.- Never post personal, identifying, or confidential information.We reserve the right to delete comments or posts we deem to be:- Profane, obscene, inappropriate, offensive, abusive material.- Spam, repeated comments and commercial messages and personal advertisements.- Discriminatory or that contain hateful speech of any kind regarding age, gender, race, religion, nationality, sexual orientation, gender identity or disability.- Threats; personal attacks; abusive, defamatory, derogatory, or inflammatory language; or stalking or harassment of any individual, entity or organization.- False, inaccurate, libelous, or otherwise misleading in any way.

Founded in 1991
Dublin 2, County Dublin, IRL
648K employees (14,603 in marketing)
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