Responsibilities

• Own Passive's LinkedIn presence — company page and founder thought leadership content
• Write posts that speak directly to the employed professional: career growth, workplace frustration, compensation awareness, and the psychology of passive job seeking
• Build a consistent publishing cadence that compounds over time — not viral spikes, sustainable audience growth
• Understand how LinkedIn's algorithm rewards genuine engagement and build a content strategy around it
• Develop a recognizable voice and point of view that differentiates Passive from every other career platform in the feed
• Write and produce short-form video scripts optimized for Reels — hook-driven, fast-paced, culturally native
• Translate Passive's core insights into visual content that stops the scroll within the first two seconds
• Build content series and formats that are repeatable, not one-off — consistency builds audience

Requirements

• 3–6 years of content marketing experience, with a portfolio that demonstrates platform-native fluency — not just repurposed blog posts
• You write exceptionally well. You know the difference between a good sentence and a great one, and you care about it
• You understand each platform as its own ecosystem with its own culture, algorithm, and audience expectations
• You have genuine intuition for what makes someone stop scrolling — and you can articulate why something works, not just feel it
• You are a systems thinker. You build content engines, not one-off campaigns
• You understand that trust-based distribution compounds differently than paid distribution — and you prefer building the former
• You are comfortable with ambiguity and ownership. You do not need a content team beneath you to be productive

Preferred

• You have grown a brand or personal account from scratch on one or more of these platforms
• You have experience creating content in the career, HR, or professional development space
• You have existing relationships with career or HR content creators
• You've been a passive candidate yourself — and you remember exactly how it felt
• You understand SEO well enough to inform content decisions without letting it override voice

Benefits

• Remote-first, async-friendly environment
• Meaningful early-stage equity
• Direct access to the CEO & Head of Growth — significant creative autonomy with strategic alignment
• Clear path to Head of Content or VP Marketing as the function scales