Responsibilities

• Develop and execute comprehensive content strategies tailored to target audiences and business objectives.
• Create engaging written content including blog posts, white papers, social media posts, email campaigns, and website copy.
• Design visually appealing graphics and multimedia assets using Adobe Photoshop, Adobe Creative Suite, and video editing tools to enhance storytelling.
• Manage website content using WordPress and other content management systems, ensuring accuracy and consistency.
• Optimize content for SEO by conducting keyword research and implementing best practices to improve search engine rankings.
• Analyze web analytics reports such as Google Analytics and marketing automation data to assess content performance and inform future strategies.
• Collaborate with marketing, design, product teams, and external partners to ensure cohesive messaging across all channels.

Requirements

• Proficiency in Adobe Photoshop, Adobe Creative Suite, and video editing software for multimedia content creation.
• Strong knowledge of WordPress, HTML, website management, and content management systems.
• Expertise in content writing, copywriting, storytelling, editing, and content editing techniques.
• Solid understanding of SEO principles, keyword research tools, and web analytics reporting platforms like Google Analytics.
• Experience with social media management including social media marketing strategies and social media marketing tools.
• Ability to develop integrated content marketing strategies aligned with overall marketing goals.
• Familiarity with digital marketing channels such as email marketing, e-commerce platforms, and marketing automation tools.
• Excellent cross-functional collaboration skills to work effectively across teams in a fast-paced environment.