Own healthcare content engine across strategy, SEO, and demand-gen support to turn executive priorities into measurable pipeline, with data-driven planning and AI-assisted creation.

• Content Strategy & Audience Alignment: Translate healthcare executive priorities, search behavior, and buying signals into a focused content strategy that drives awareness, engagement, and pipeline.
• Research and analyze the priorities, challenges, and decision-making processes of healthcare executives to ensure content resonates with their needs.
• Develop audience personas and tailor messaging accordingly.
• Stay informed about industry trends, competitor strategies, and customer feedback to refine the content strategy.
• SEO / AEO / GEO Performance Ownership: Own organic and AI-driven discoverability (SEO, AEO, GEO), including keyword strategy, search intent mapping, content optimization, and ongoing performance tracking (rankings, traffic, zero-click visibility, and conversions).
• Content Roadmap & Editorial Planning: Build and manage a prioritized, data-driven content calendar aligned to campaigns, product priorities, and revenue goals
• Prioritize content creation efforts based on data driven insights and business needs.
• Coordinate with internal teams to ensure timely delivery of content assets.
• Plan content themes or series that address recurring customer challenges or industry trends.
• Content Creation (Human + AI-Augmented): Produce high-quality, executive-level content (blogs, reports, landing pages, video scripts, social, email) using AI to scale output while maintaining voice, accuracy, and differentiation.