Content Specialist at Mazzella | Cleveland, OH | $50K/yr – $60K/yr

Mazzella

Content Specialist

Cleveland, OH (On-site)

$50K/yr – $60K/yrMid Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own content and corporate communications for an industrial product line, driving the website’s education, SEO/AEO visibility, and collaterals while coordinating with product, sales, and service teams to fuel campaigns and launches.

Content Engine: Write, edit, and optimize articles, blog posts, and marketing materials to grow digital presence and branding.
Brand & Collateral: Develop data sheets, white papers, case studies, and sales tools to raise brand awareness and support campaigns.
Campaign & SEO Ownership: Create content campaigns, optimize for AEO, and manage landings and local pages to maximize generative AI visibility.

Job Description

Responsible for writing, editing, and optimizing articles, blog posts, and other marketing materials for the Mazzella website - with a strong emphasis on growing and enhancing the overall digital presence and branding.
Also responsible for increasing brand awareness through the creation of direct and indirect sales tools and miscellaneous marketing materials.
Ability to understand and promote a line of specialized machinery, services, or industrial product solutions.
Drive and develop targeted content on the Mazzella website that is both engaging and educational.
Responsible for developing corporate communications (both internal and external) and all collateral (data sheets, e-books, brochures, white papers, case studies), as well as supporting the development of video, social media, and website content.
Write, edit, optimize, and proofread content—developed independently through research or other internal and external channels.
Develop content campaigns and social media posts based upon interviews with subject matter experts within the organization or within the industry.
Manage and prioritize multiple tasks and projects with a sense of urgency.
Must have the ability to effectively navigate within a complex organization and complex product line to meet deliverable deadlines.
Identify, develop, and execute sales and marketing initiatives, including product launches, sales collateral, promotions, website updates, and public relations.

Bachelor’s degree in Marketing, Communications, or Journalism preferred. In the absence of a degree, directly-related job experience serving in a public relations, freelance, or journalism role.
2-3 years in a marketing, communications, journalism, or freelance role.
Proven technical writing, editing, proofreading, layout and design, and printing/publishing skills are essential.
Strong ability and experience in capturing, synthesizing, and developing creative and technical content for target audiences.
Ability to work independently and solve problems creatively.
Strong attention to detail, highly organized, and able to prioritize multiple projects simultaneously.
Basic proficiency with HTML and an understanding of web writing best practices.
Knowledge and understanding of digital and social media platforms.
Hands-on experience with SEO and web traffic metrics.
Proven expertise in AEO and strategizing for generative AI to maximize brand citations and visibility.
Working knowledge of the Microsoft Office Suite of products.
Writing samples and/or portfolio of work must be submitted for candidate consideration.

Knowledge of HubSpot or other marketing automation platforms.
Knowledge of WordPress or other web content management systems (CMS).
Knowledge of Constant Contact, or other email marketing software.
Working knowledge of digital photography and Adobe Creative Cloud.

Mazzella is a family owned company that puts people first.
With over 800 employees and 30 locations we are the humble leaders in the industry.
We offer market competitive compensation and a wide range of benefits, including paid time off, affordable and comprehensive health insurance, dental, vision, 401(k) with company match, life insurance, and disability insurance.
Growth and Development Opportunities including a Lifelong Learning Career Path
Tuition Reimbursement
Free Virtual Doctor visits with $0 copay (Teledoc)

Mazzella

At Mazzella Companies, we provide ideal lifting solutions, offering all styles of slings, overhead cranes, hoists and engineered lifting devices. We also provide training, in-field inspection and repair services that support our products. Some of the major market segments we serve are Steel, Construction, Oil & Gas, Energy, Vehicle and Durable Goods, Ship Building / Repair and Mining.We also are a manufacturer and distributor of coated and bare metal products, as well as Engineered Standing Seam Metal Roof Systems (Sheffield Metals International)–specializing in providing pre-painted galvanized, Galvalume® and aluminum for the architecturally designed metal panel industry.Since our founding in 1954, the Mazzella brand has been uncompromising. Our purpose is to instill confidence and comfort in every customer interaction. What does that mean? It means that we provide reliable products and services, a highly responsive, knowledgeable team to support our offerings and the training to help ensure compliance of OSHA and ASME standards. That's what you can expect from us, and that's what we expect from ourselves.

Founded in 1954

Brook Park, Ohio, USA

366 employees (20 in marketing)

www.mazzellacompanies.com