Responsibilities

• Own the organic social and content strategy across Instagram, TikTok, Pinterest, and emerging platforms for both Sarah O. and The Story We Wear
• Develop platform-native storytelling frameworks that translate brand values and product innovation into culturally relevant narratives
• Build and maintain a scalable always-on content ecosystem alongside campaign-specific activations
• Define editorial voice, content pillars, and seasonal storytelling cadence
• Oversee content across formats including short-form video, editorial, email storytelling, blog, UGC, and campaign content execution
• Develop a content repurposing strategy that maximizes the value of each asset across channels
• Ensure a clear differentiation as well as clear connection points between Sarah O. and The Story We Wear
• Build and lead a structured influencer and creator program aligned with brand positioning and commercial objectives
• Identify, cultivate, and manage relationships with creators across bridal, fine jewelry, fashion, and lifestyle categories
• Own deliverables, usage rights, performance tracking, and ROI measurement across all creator relationships

Requirements

• 7+ years of experience in social media strategy, content marketing, influencer marketing, or a combination
• Proven experience setting and meeting goals across social, content and influencer channels and a demonstrated ability to move the needle for the business
• Demonstrated track record building and scaling social and content programs for consumer brands
• Experience across content formats including video, editorial, and short-form social content
• Experience directing and managing external agencies and creative partners
• Strong creative instincts with the ability to balance brand storytelling with commercial objectives
• Data fluency — comfortable with analytics, audience insights, and connecting content to business outcomes
• Experience in fine jewelry, fashion, luxury, or high-consideration consumer categories is a strong plus
• Excellent communication and cross-functional collaboration skills
• Highly organized and effective at managing multiple priorities in a fast-moving environment