Responsibilities

• Define what “high-quality content” means at HelloFresh across recipes, collections, and editorial content, translating SEO, E-E-A-T, and AI-search requirements into clear standards and guardrails.
• Own global content quality frameworks, including: Definition of done / acceptance criteria, Quality scoring rubrics, Thin-content and duplication thresholds
• Serve as the quality authority for scaled and AI-assisted content production, ensuring velocity never comes at the expense of trust or performance.
• Partner with SEO and Generative AI Engineering to: Operationalize content scoring, Inform automated QA and content evaluation tooling
• Establish safe, repeatable AI publishing workflows
• Act as a strategic reviewer and escalation point for complex quality decisions, edge cases, and policy questions.
• Collaborate with Product, Culinary, and Localization teams to prevent low-quality content at creation time, not just fix it after launch.
• Use data (GSC, engagement metrics, indexing behavior, AI visibility signals) to evolve quality standards based on real-world performance.
• Create documentation, playbooks, and enablement materials so quality standards are understood and applied consistently across teams and markets.

Requirements

• 5+ years of experience in content quality, SEO, editorial strategy, or content governance
• Deep familiarity with Google Search quality concepts (E-E-A-T, helpful content, indexing behavior)
• Experience evaluating and improving content at scale (hundreds or thousands of pages)
• Exposure to AI-assisted content workflows, including human-in-the-loop review or QA
• Strong written communication skills and experience creating clear standards and documentation
• Comfort working with performance data to inform qualitative decisions

Benefits

• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• 401k with company match that vests immediately upon participation
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+