Responsibilities

• Lead the creation and execution of all NIL content including multimedia, podcasts, live streams, and more across multiple digital platforms
• Collaborate with athletic department and sponsors to deliver content aligned with voice, tone, and brand objectives
• Develop NIL content best practices across creative, production, distribution, and student athlete relations
• Generate ideas for brand integration NIL video series for local and national sales and attend client pitches as needed
• Build trust with student athletes and set them up for success across all NIL executions
• Assist in Learfield live-action shoots and other revenue-driving social activations as needed
• Contribute to research, pre-production, production, post-production, distribution, and analysis for NIL content
• Act as a liaison between the athletic department content team, Learfield sales teams, and national sales
• Use data and trends to develop Learfield Studios NIL content strategy
• Serve as an on-campus resource for student athletes and share best practices across content creation
• Create pre-sale content presentations with estimated performance, distribution strategy, and creative synopsis
• Track, analyze, and present performance recaps to partners, sales, and leadership
• Lead distribution kick-off calls and manage distribution through end of series with insights shared to stakeholders

Requirements

• 4+ years of experience in sports or entertainment, focusing on creating, writing, producing, directing, and editing video content
• Advanced proficiency in graphic and motion design, photography, and video production/editing across formats using Adobe Creative Cloud
• Proven ability to collaborate with content creators, partners, and stakeholders to deliver engaging content that drives results
• Experience producing content for multiple social platforms with understanding of platform best practices
• Ability to meet tight deadlines in a fast-paced environment
• Strong understanding of major and emerging social platforms and their communities
• Excellent communication skills to present concepts and strategies to leadership
• Ability to generate innovative ideas aligned with goals and initiatives
• Strong administrative, critical reasoning, and problem-solving skills
• Highly organized, efficient, and detail oriented
• Demonstrates integrity and adherence to Learfield, university, conference, and NCAA rules

Preferred

• Prior experience in the sports industry, preferably within college athletics

Benefits

• Learfield offers Medical, Dental, Vision, HSA, Life Insurance and other plans
• Flexible Paid Time Off, including Parental Leave and 20 paid holidays
• 401(k) with match and Short/Long Term Disability
• Leave benefits align with state and local laws