Drive growth-focused marketing at Harvest by owning content and paid performance across channels to translate climate tech into demand.

• Own content engine end-to-end: blog, landing pages, email, lifecycle, social, and sales enablement.
• Partner closely with the VP of Marketing to scale lead generation with measurable funnel performance.
• Plan, launch, and optimize performance campaigns across paid search and paid social with close marketing collaboration.
• Use AI tools, including image and video generation, to produce creative at speed and volume.
• Collaborate with sales, product, and founders to align messaging and surface customer insights from the field.
• Help shape the marketing roadmap as Harvest scales and the role grows with the company.

Responsibilities

• Own the content engine end-to-end: blog, landing pages, email, lifecycle, social, and sales enablement — translating Harvest’s technical and climate story into clear, compelling content for homeowners and partners.
• Partner closely with the VP of Marketing to scale lead generation, supporting execution across paid and organic channels with measurable accountability for funnel performance.
• Plan, launch, and optimize performance campaigns across paid search and paid social, in close collaboration with the VP of Marketing.
• Use AI tools, including image and video generation, to produce creative at the speed and volume modern performance marketing demands.
• Collaborate closely with sales, product, and the founders to align messaging, sharpen positioning, and surface customer insights from the field.
• Help shape the marketing roadmap as Harvest scales — this role is designed to grow with the company.

Requirements

• 3–5 years of marketing experience with a clear track record in content creation and lead generation.
• Experience at a marketing agency or in an in-house marketing role at a startup or tech company.
• Strong writer and communicator who can move fluidly between long-form thought leadership, performance ad copy, and product-led narrative.
• Hands-on with paid search and paid social (Google, Meta) and comfortable in the day-to-day execution of campaigns.
• Analytical and outcome-oriented — comfortable defending your roadmap with funnel math and pipeline metrics, not just impressions and vanity numbers.
• Self-directed and high-agency; thrives in ambiguity and ships quickly without needing heavy process.
• Genuinely passionate about climate and the environment.

Preferred

• Direct media buying experience on Meta and/or Google Ads.
• Experience marketing a considered purchase or hardware product.
• Working knowledge of lifecycle marketing and consumer-oriented nurture programs.

Benefits

• Competitive salary, meaningful equity, and full benefits included.