Content Operations & Creator Growth Manager - TikTok LIVE

Los Angeles, CA (On-site)

$94K/yr – $173K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive creator growth programs and trend analysis for a senior content strategy role in the creator ecosystem.

  • Own trend analysis and scalable creator growth programs across platforms.
  • Must-have: 5+ years in content strategy or creator growth with MCN experience.
  • Standout: Deep live streaming knowledge and cross-functional collaboration.

Job Description

Responsibilities
  • Trend & Ecosystem Analysis: Continuously monitor mainstream social platforms (TikTok, Instagram, YouTube, etc.) to identify emerging content trends and shifts in the creator economy.
  • Case Study & Funnel Optimization: Deconstruct successful individual cases to identify key drivers of viewer conversion and revenue; develop data-driven frameworks to influence creators to adopt these winning strategies.
  • Scalable Strategy Execution: Translate individual "hero cases" into scalable programs through structured education, creator marketing, and community engagement initiatives.
  • Vertical Expertise & Resource Management: Apply deep knowledge of the modeling, acting, and comedy industries to tailor growth strategies. Actively leverage and expand a network of talent agencies (MCNs) and creator collectives to fast-track high-quality onboarding.
  • Creator Coaching & Incubation: Provide day-to-day coaching and develop educational resources to help creators improve content quality, increase retention, and maximize monetization.
  • Campaign & Activation Execution: Execute innovative creator programs and LIVE activations focused on monetization, content quality, and community connection.
  • Cross-Functional Collaboration: Collaborate with Product, Analytics, and Marketing teams to align and execute on growth priorities and unlock opportunities for creator success.
  • Performance Tracking: Track industry trends and own key success metrics, including revenue growth, retention, content quality, and platform progression.
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TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003
Los Angeles, California, US
71K employees (26,053 in marketing)
48% recommend to a friend
70% CEO approval

Traffic Signals

Monthly Visitors
3B
Traffic Source Mix
Search
36.6%
Direct
59.4%
Referral
2.7%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~79.7K

Marketing Team

Marketing Team Size
23,667 (30% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
76

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