Content Operations & Creator Growth Manager - TikTok LIVE at TikTok | Los Angeles, CA | $103K/yr – $209K/yr

TikTok

Content Operations & Creator Growth Manager - TikTok LIVE

Los Angeles, CA (On-site)

$103K/yr – $209K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive creator-growth programs and coaching for a global platform, turning hero cases into scalable strategies.

Own the end-to-end creator growth programs and education initiatives.
Must-have: 5+ years in content strategy, creator growth, or talent management.
Standout: Deep network with MCNs/agency partners and live streaming/domain exposure.

Job Description

Responsibilities

Trend & Ecosystem Analysis: Continuously monitor mainstream social platforms (TikTok, Instagram, YouTube, etc.) to identify emerging content trends and shifts in the creator economy.
Case Study & Funnel Optimization: Deconstruct successful individual cases to identify key drivers of viewer conversion and revenue; develop data-driven frameworks to influence creators to adopt these winning strategies.
Scalable Strategy Execution: Translate individual "hero cases" into scalable programs through structured education, creator marketing, and community engagement initiatives.
Vertical Expertise & Resource Management: Apply deep knowledge of the modeling, acting, and comedy industries to tailor growth strategies. Actively leverage and expand a network of talent agencies (MCNs) and creator collectives to fast-track high-quality onboarding.
Creator Coaching & Incubation: Provide day-to-day coaching and develop educational resources to help creators improve content quality, increase retention, and maximize monetization.
Campaign & Activation Execution: Execute innovative creator programs and LIVE activations focused on monetization, content quality, and community connection.
Cross-Functional Collaboration: Collaborate with Product, Analytics, and Marketing teams to align and execute on growth priorities and unlock opportunities for creator success.
Performance Tracking: Track industry trends and own key success metrics, including revenue growth, retention, content quality, and platform progression.

Requirements

Bachelor’s degree with 5+ years of experience in content strategy, creator/community growth, or talent management.
Industry Connectivity: Proven success in working with talent agencies (MCNs), modeling agencies, or entertainment management in the US market.
Content Literacy: Deep understanding of the creator lifecycle—from onboarding to sustained growth and monetization.
Analytical Skills: Proven ability to analyze performance across multiple content verticals and tiers to optimize growth tactics.
Execution Excellence: Highly organized with strong project management skills and a bias for action.

Preferred

Direct Creator Experience: Current or former influencer/creator with a proven track record (e.g., 10K+ followers) and a strong foundation in content production.
Vertical Experience: Direct experience in the live streaming space, with a solid grasp of emerging trends, creator needs, and user behaviors.
Creative Mindset: Ability to provide strategic mentorship and coaching to creators with a focus on innovative monetization.
Passion: Deep passion for TikTok, LIVE streaming, and the evolving creator economy.

Benefits

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval