Content Marketing Writer, Anytime Fitness & Orangetheory Fitness Brands

Woodbury, MN (Hybrid)

$75K/yr – $85K/yrSenior Level, Manager5+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Write and produce high-quality content across formats and channels, including: SEO-informed blog articles and evergreen content Educational explainers and health-focused articles Social captions and paid social variations Email and CRM copy Landing pages and campaign messaging Scripts and short-form video copy Press release drafts and edits (as needed in collaboration with PR) Internal guides and content playbooks
  • Build Content Efficiently And At Scale
  • Develop outlines and briefs independently
  • Use AI tools (ChatGPT, Copilot, Claude, Jasper, Writer.com, etc.) as a core workflow
  • Generate variations quickly for performance testing
  • Repurpose long-form into short-form and vice versa
  • Maintain tone, clarity, and brand voice across high-volume output

Requirements

  • Bachelor’s degree in Marketing, Communications, Journalism, English, or related field. Science-based degree a plus.
  • Minimum of 5 years of professional writing experience in brand, agency, editorial, or content marketing environments.
  • Portfolio demonstrating strength in both short-form and long-form writing.
  • Demonstrated ability to manage volume independently while maintaining quality and clarity.
  • Strong understanding of digital marketing fundamentals, including SEO best practices.
  • Experience working with AI tools as part of a structured content workflow.
  • Comfort collaborating with cross-functional teams and subject matter experts.
  • Experience in fitness, wellness, nutrition, or consumer health brands strongly preferred.

Benefits

  • Medical, Dental and Vision Coverage
  • Hybrid Work Environment
  • Life and Disability Insurance
  • Unlimited Time off + Paid Holidays
  • Fridays off between Memorial Day and Labor Day
  • 401(K) Savings Plan Matching at 4%
  • 10 Coaching and Therapy sessions
  • Mental Health Benefits
Purpose Brands, LLC logo

Purpose Brands, LLC

Purpose Brands, LLC provides fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people around the world. We own and operate the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, Basecamp Fitness/SUMHIIT Fitness, The Bar Method, Stronger U Nutrition, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. We combine this portfolio with a world-class franchise operating model and suite of services that helps our brands and franchise owners accelerate growth and deliver exceptional member experiences. Above all, our culture, people and franchise owners share a commitment to personal wellness; a spirit of service to help those who seek to improve their own physical and mental wellbeing; tireless advocacy and innovation for fitness, health and wellness experiences; and a daily honor to earn the trust in our brands from our franchise owners and the people who help consumers on their personal wellness journeys.

Founded in 2002
Woodbury, MN, US
28K employees (1,318 in marketing)

Traffic Signals

Monthly Visitors
3.2K
Traffic Source Mix
Search
21.8%
Direct
59.5%
Referral
7.2%
Social
9.7%
Paid
1.5%

Headcount Trend

Current headcount: ~28.9K

Marketing Team

Marketing Team Size
52 (0% of company)
Marketing Roles Posted (Last 30 Days)
2

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