Drive integrated content marketing for Mansfield Energy by turning industry data into thought-leading content across web, video, and campaigns.

• Own end-to-end content creation and distribution across web, video, newsletters, and presentations.
• Must-have: 3+ years in marketing or corporate writing with strong analytics and presentation skills.
• Standout: Experience with energy or commodity markets or building internal processes for marketing content.

Responsibilities

• Analyze and synthesize multiple sources of industry information, including industry trends, competitive intelligence and other industry information, in order to generate impactful content for customers including web articles, brochures, video scripts, presentations and more.
• Distill the available data and publish daily and quarterly reports that are both insightful and thought-provoking
• Work with product marketing leadership to determine possible value propositions and compositioning for Mansfield products and services
• As needed, present trends and updates to customers, internal teams and public audiences via face-to-face meetings, webinars, and publications.
• Execute effective marketing campaigns that generate qualified leads to drive the sales process; track results of campaigns and use results to drive future campaign creations
• Research and understand key terms and trends, incorporating them into a thought-leading narrative for the market
• Create SEO-friendly content that drives web traffic
• Synthesize and write regular communications to external and internal audiences, including speeches and presentations; present materials to large well-informed audiences, which could include senior management, sales representatives, customers and prospects
• Proofread social media posts and email newsletters for accuracy (spelling, grammar, etc.)
• Update social and email newsletter planning calendars.

Requirements

• Bachelor’s degree in communication, business, marketing, journalism, economics or related subjects required
• 3+ years of experience in marketing, corporate writing, or similar business function required
• Experience in developing and implementing internal business processes, particularly training and distribution for marketing content
• Ability to develop succinct and insightful presentation materials for marketing, sales, and senior executives
• Excellent analytics, writing, speaking and presentation skills
• Advanced knowledge of Microsoft 2010 preferred including: Outlook, PowerPoint, Word and Excel (especially vlookups, If statements, pivot tables and charts)
• WordPress & Canva proficiency is a plus
• An understanding of energy or commodity markets is a plus, but not required
• Social media proficiency preferred
• Travel up to 5%
• Knowledge of business principles involved in strategic planning