Responsibilities - Create engaging content that speaks to buyers' needs and pains, to accelerate the buyer's journey. - Collaborate with internal and external experts to produce relevant content while ensuring consistent messaging. - Influence the content strategy that supports corporate goals. - Build and maintain a content roadmap and blog editorial calendar. - Regularly track, measure, and optimize content based on ASO and traditional SEO best practices, advertising goals, engagement metrics, and marketing departmental goals. - Identify emerging trends to create relevant, engaging, and informative blog content - Create content briefs and project management processes to manage the company’s stable of content creators, ensuring final delivery is on time and on-message. - Write and copyedit content that includes blogs, videos, infographics, case studies, and website landing pages. - Activate final content through internal and external channels. - Organize and manage Swimlane’s library of content. Requirements - A bachelor's degree or equivalent experience. - 4+ years of experience in B2B content marketing, preferably being part of a fast-growing B2b SaaS company. - General understanding of cybersecurity and the cybersecurity ecosystem, either through direct experience or education. - Proficient writing and content editing skills, with proven examples. - Strong communication and organizational skills, with the ability to align projects across multiple departments. - A creative mind that can turn a stale concept into a compelling story. - Ability to see and create derivative content from larger initiatives. - Experience communicating complex, large-scale concepts clearly and simply. - Collaborative personality with an open mind to feedback and input. - Interpersonal skills to interview customers, executives, and SMEs to pull out a unique angle. - Familiar with SEO and AI Search Optimization (ASO), with the ability to apply these strategies while creating content that will convert human readers and inform AI models. - Analytical thinker who’s driven by the measurable impact of content - Willing and excited to grow and change with the role, as well as a can-do attitude and a willingness to roll up your sleeves. - Experience managing content and audience engagement across major social media platforms. Nice_to_have Benefits