Content Marketing Manager

Somerset, NJ (Hybrid)

$100K/yr – $130K/yrMid Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end storytelling from discovery to activation and collaborate across teams to turn customer outcomes into engaging narratives and integrated campaigns.

  • Drive customer advocacy content and case studies
  • Lead cross-functional storytelling campaigns with sponsorships, partners, and sales

Job Description

Responsibilities

  • Own the storytelling process from discovery through activation by identifying stories, uncovering insights, shaping narratives, developing content, and collaborating with creative teams to bring stories to life across multiple platforms and audiences.
  • Partner closely with Sponsorships and Customer Advocacy teams to identify opportunities to showcase customer success, strategic partnerships, and sponsorship investments.
  • Conduct interviews and research with customers, executives, sponsorship partners, employees, and subject matter experts to uncover meaningful stories and business outcomes.
  • Develop customer success stories, executive profiles, advocacy content, sponsorship impact stories, thought leadership assets, and brand narratives.
  • Create compelling content that demonstrates the value SHI delivers through technology solutions, services, partnerships, and innovation.
  • Translate complex technology concepts, customer challenges, and business outcomes into engaging, audience-focused narratives.
  • Identify recurring customer themes, market trends, and differentiators that strengthen SHI’s brand positioning and "Why SHI" story.
  • Support customer advocacy initiatives through the development of customer references, case studies, testimonials, speaking opportunities, award submissions, and related content assets.
  • Capture and amplify stories from sponsorship activations, executive events, customer hospitality programs, and strategic partnerships.
  • Evaluate storytelling opportunities and recommend formats, channels, and distribution strategies to maximize reach, engagement, and business impact.

Requirements

  • Completed Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, English, or a related field, or equivalent professional experience.
  • Minimum of 5 years of experience in content creation, brand storytelling, customer advocacy, communications, journalism, marketing, public relations, or a related field.
  • Proven experience interviewing customers, executives, or industry leaders and translating conversations into compelling content.
  • SHI experience is not required but may be beneficial for the right candidate.

Preferred

  • Experience within the IT industry, including managed services, cloud computing, cybersecurity, AI, or other B2B technology environments, with an understanding of integrated marketing campaigns and content strategy.
  • Experience developing customer advocacy programs, customer reference content, customer marketing initiatives, executive thought leadership content, and sponsorship, partnership, hospitality, or event marketing programs.
  • Strong editorial judgment and content development expertise, with experience in multimedia storytelling, video, podcast, social media, and marketing analytics; able to influence and collaborate across cross-functional teams while maintaining a passion for customer storytelling, relationship building, and brand development.

Benefits

  • Our offering includes health, wellness, and financial benefits to offer peace of mind to you and your family.
  • Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
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SHI International Corp.

3.1 Glassdoor

Think of SHI as your personal technology concierge. We connect your team with the IT solutions and services you need to support your organizational growth and employee experience. Whether you’re building a modern hybrid workplace, defending against an evolving threat landscape, making the cloud work harder for you, or searching for ways to optimize your software portfolio, our friendly 6,000-person team is ready to solve what’s next for your organization. Our in-house data center integration, device configuration, and deployment and license advisory services, plus our top-tier status with vendors and flexible financing make life simpler for IT decision makers. Execute your IT vision with stress-free, scalable solutions you – and your people – will love. SHI is proud to be the largest Minority/Woman Owned Business Enterprise (MWBE) in the United States.

Founded in 1989
Somerset, New Jersey, USA
7.7K employees (221 in marketing)
52% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
687.9K
Monthly Google Ads Budget
$10.6K
Traffic Source Mix
Search
55.8%
Direct
35.2%
Referral
5.9%
Social
1.7%
Paid
1.4%

Headcount Trend

Current headcount: ~7.7K

Marketing Team

Marketing Team Size
149 (2% of company)
Median Career Experience
11 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
6

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