Responsibilities

• Own and execute the overarching content strategy aligned with company growth objectives.
• Plan, create, edit and optimize high-impact content across owned and distributed channels.
• Engineer and refine AI-assisted content workflows to scale production of high-impact content across various formats (blogs, landing pages, case studies, social media, ad creatives and sales content).
• Produce a consistent volume of high-quality, SEO/AEO/GEO optimized content daily/weekly, maintaining brand voice and editorial standards.
• Establish editorial standards, brand voice guidelines, and content quality benchmarks.
• Translate complex product, data, and market insights into clear, persuasive narratives.
• Partner with Sales, Product, and Customer Success to support pipeline and enablement.
• Manage the end-to-end content lifecycle from ideation and production to distribution and optimization.
• Oversee content calendars, workflows, and contributor timelines.
• Ensure consistency of messaging across owned channels, paid channels, thought leadership, campaigns and customer materials.

Requirements

• 5+ years of experience in content marketing, editorial, or brand storytelling roles.
• Proven experience developing and executing content strategies tied to business outcomes.
• Exceptional writing, editing, and storytelling skills with a strong editorial bar.
• Experience producing content for B2B audiences, preferably enterprise or SaaS.
• Strong understanding of SEO/AEO/GEO principles, keyword/topic strategy and content optimization including awareness of how generative search and AI-driven discovery are reshaping content visibility.
• Comfortable working with AI writing and content tools as part of an efficient, high-output content workflow, with a clear point of view on where AI accelerates production and where human editorial judgment is non-negotiable.
• Experience working cross-functionally with Sales, Product, and Customer Success teams.
• Ability to operate in fast-paced, early-stage or high-growth environments.
• Strong organizational skills and ability to manage multiple initiatives simultaneously.
• Clear, confident communication skills with both technical and non-technical stakeholders.

Preferred

• Experience in data-driven, technical, or AI-focused domains.
• Experience building or operating AI-assisted content systems, including prompt workflows, skills, agents and automated content distribution pipelines.
• Familiarity with demand generation, lifecycle marketing and content analytics.
• Experience scaling content operations or building repeatable content systems.
• Background in startup or seed-stage environments, comfortable operating with speed, ambiguity, and evolving processes.
• Experience managing freelance writers, editors or creative partners.