Responsibilities

• Shape Content Strategy: Contribute to Supio’s content strategy across channels—thought leadership, blog, social, and demand generation—with a clear eye toward what moves the needle on pipeline and conversion.
• Set the Industry Agenda: Help Supio lead the conversation in AI for plaintiff law through consistent, differentiated storytelling that plays to Supio’s unique strengths. Create authoritative long-form content that establishes Supio as the definitive voice in its category.
• Drive Content for Pipeline: Develop content that directly supports demand generation—nurture sequences, campaign assets, landing page copy, and bottom-of-funnel pieces that move prospects toward a decision.
• Cut Through the Noise: We’re not interested in the churn-and-burn content of B2B’s past. We want fresh angles, unexpected formats, and ideas that break through in a world where everyone is publishing everything all the time.
• Tell Customer Stories: Lead the development of written case studies and customer stories that translate real outcomes into compelling proof points, turning customers into the heroes of our narrative.
• Build Content Efficiently at Scale: Leverage LLM workflows and AI-assisted tools to build content derivatives, repurpose existing assets, and increase program velocity. For us, it’s about doing more without diluting quality.
• Partner Across GTM: Work closely with Demand Gen, Product Marketing, Sales, and CS to ensure content is tied directly to pipeline, conversion, and revenue goals.

Requirements

• Experience: 4–6 years of content marketing experience in a B2B SaaS or technology environment, with proven success building content that fuels demand and category leadership—legal tech experience a plus.
• Writing & Storytelling: Exceptional writer and storyteller. You can distill complex technical concepts into clear, compelling narratives, and you know how to turn customers into the heroes of the story.
• Pipeline Contribution: You’ve produced content that demonstrably contributed to pipeline and understand how content maps to buyer stages—what it takes to move someone from awareness to decision.
• Buyer Journey Fluency: You have a firm grasp of the customer journey, from awareness through consideration to decision, and know that buyers often form a strong preference before they ever raise their hand.
• Conversion Copywriting: Strength in conversion-focused copywriting and differentiated positioning; you know how to make a product stand out in a crowded market.
• AI Tool Fluency: Actively uses LLM tools to scale production, build content derivatives, and sequence assets intelligently across the buyer journey.
• Organization & Execution: Highly organized and able to manage multiple content workstreams simultaneously without losing quality or missing deadlines.
• Collaboration: A genuine team player—collaborative, low ego, and energized by building something together rather than protecting your own turf.

Preferred

• Experience marketing to legal or other regulated/technical professional services verticals.
• Familiarity with the legal space and law firm buyers—their workflow, pressures, and what earns their attention.
• Prior experience building a content program from scratch at an early-stage startup.
• End-to-end ownership of case study and customer story development, from interview through publication.
• Experience with AEO/GEO/SEO-driven content strategy and working knowledge of search performance metrics.
• Comfortable using consumer-grade production tools to support your work—think Figma templates, CapCut, Descript, etc.