Responsibilities

• Define and evolve TownSq’s voice, tone, and personality across all social platforms (LinkedIn, Instagram, Facebook, YouTube)
• Build and execute a social media strategy that increases reach, engagement, and brand affinity
• Identify and leverage cultural trends, industry topics, and audience insights to keep content fresh and relevant
• Develop compelling, high-performing content (posts, short-form video, thought leadership, campaigns) that drives conversation and shareability
• Lead content planning through an editorial calendar aligned to marketing campaigns and business priorities
• Partner with design, copywriter, product marketing, and external resources to produce engaging content
• Oversee supporting content channels including blog, email newsletters, ebooks, landing pages and web content
• Manage publishing workflows, optimize content for SEO, and continuously audit and refresh existing assets
• Ensure consistency in messaging and storytelling across all touchpoints
• Collaborate with Sales, Client Success, and Product Marketing to align content with growth and retention goals