Content Marketing Lead

USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own Vega\'s content strategy across channels, shaping executive narratives and brand voice while coordinating with marketing, product, and sales to drive targeted engagement and measurable pipeline impact.

  • Content strategy and calendar across blog, social, newsletter, and events.
  • Theme-based series and thought leadership to accelerate domain influence and practitioner-level resonance.
  • Scale quality and distribution through AI tools and a network of freelancers, with clear success metrics tied to pipeline influence.

Job Description

Own Vega's content strategy and calendar across channels, craft executive thought leadership, and drive brand voice consistency while partnering with Marketing, PMM, Product, and Sales to influence pipeline and outcomes.

  • Own and drive content strategy, calendar, and execution across all channels and funnel stages.
  • Build and run the editorial calendar — blog, newsletter, LinkedIn, community — with a bias toward publishing fast and iterating, not waiting for perfect.
  • Be the guardian of Vega's brand voice and identity across every surface it touches. Set the standard, enforce it, and evolve it as the company grows.
  • Craft executive narratives and thought leadership for the leadership team — contrarian, thesis-led, willing to pick a fight with the industry and win it.
  • Collaborate closely with Field Marketing, Creative, PMM, Product, and Sales to ensure Vega's voice lands consistently across the website, social, events, campaign assets, and customer-facing communications.
  • Develop theme-based content series around the structural arguments that matter: AI-paced threats, the ingestion bottleneck, why the legacy SIEM era is over.
  • Launch and run a podcast or interview series that puts Vega in conversation with the practitioners building detection programs at scale.
  • Build a network of freelance writers, designers, and video creators to extend reach without slowing execution velocity.
  • Use AI tooling to scale content quality and distribution — for leverage, not volume.
  • Track what's driving pipeline, organic, and community influence. Kill what isn't working. Double what is.
Vega logo

Vega

VEGA – Your Partner in Style, Grooming & CareFor over two decades, VEGA has been India’s trusted brand in personalstyling and grooming, offering hair appliances, beauty tools, grooming kits,and everyday care essentials that make self-styling easy, accessible, andempowering.As India’s No.1 brand for Hair Stylers, Combs, and Brushes, we serve allgrooming needs, from your morning routine to special moments worthcelebrating.💼 Join the VEGA TeamWe don’t just build products, we shape possibilities.At VEGA, innovation, creativity, and excellence come together to create avibrant workplace for those who want to lead the future of self-care.🎁 Corporate Gifting with VEGALooking for elegant and meaningful gifting solutions?Choose VEGA’s curated product kits, the perfect blend of style, utility, andpremium experience.👉 https://www.vega.co.in/corporate-gifts.html

Founded in 2000
IND
560 employees (63 in marketing)

Traffic Signals

Monthly Visitors
58K
Monthly Google Ads Budget
$8
Traffic Source Mix
Search
55.1%
Direct
32.8%
Referral
4.7%
Social
4.7%
Paid
2.6%

Headcount Trend

Current headcount: ~560

Marketing Team

Marketing Team Size
39 (7% of company)
Median Career Experience
11 years
Median Tenure
9.3 years