Responsibilities

• Founder-led content strategy — Building and executing a content engine around our CEO's voice. Think face-to-camera storytelling, behind-the-scenes of building a company, the anti-plastic movement, and thought leadership that positions PlantSwitch at the center of the microplastics conversation.
• Social media management — Owning our presence across LinkedIn, TikTok, Instagram, and emerging platforms. Creating, editing, and publishing content consistently.
• Video content creation & editing — Shooting, editing (CapCut, etc.), and producing short-form video content that feels organic, raw, and real. Not polished corporate reels — authentic storytelling.
• PR & media outreach — Getting our founder on podcasts, pitching stories, and distributing press updates. We don't need a PR agency — we need someone in-house who makes it happen.
• Brand storytelling — Crafting the narrative that PlantSwitch isn't just a packaging company — we're building technology that solves the plastic crisis at an industrial level. There's a massive white space in the anti-plastic movement for someone with real credibility and real solutions.
• Agency & freelancer coordination — As we scale, you may work with niche agencies or freelancers for specific projects. You'd be the one driving strategy and keeping everything on track.
• Performance tracking — Monitoring engagement, growth, and the impact of content on inbound leads and brand awareness.