Responsibilities

• The Content Marketing Coordinator supports integrated marketing initiatives across digital, print, email, social media, events, and web platforms for Ergon's Pavement & Coatings Resources (PCR) business unit.
• Working closely with the Director of Marketing, Content Marketing Specialist, and cross-functional teams, this role develops engaging content that strengthens brand awareness, drives customer engagement, and supports lead generation for brands including Crafco, Ergon Asphalt & Emulsions, and Russell Standard.
• This position offers a competitive salary with an excellent benefits package including Profit Sharing, Matching 401(k), Health, Life, Disability, Dental, Vision, Personal, Holiday, and Sick Pay, Maternity Leave and more.
• Email Marketing & Digital Communications
• Develop and execute strategic email marketing campaigns in Mailchimp, including customer updates, product announcements, educational content, success stories, and promotions
• Manage audience segmentation, automation workflows, contact lists, and campaign reporting to improve engagement, conversions, and audience growth
• Collaborate with marketing and sales teams to create integrated digital campaigns and supporting assets including landing pages, graphics, and promotional materials
• Monitor social media trends, online conversations, and engagement opportunities to support brand awareness
• Content Marketing & Brand Storytelling
• Develop and write customer success stories, case studies, whitepapers, website content, SEO-focused educational content, articles, advertisements, presentations, and marketing collateral that support brand awareness, website engagement, and lead generation
• Travel to jobsites, customers, tradeshows and industry events to conduct interviews to create compelling technical and customer-focused content and to capture photography, video, testimonials, and supporting content assets as needed
• Support product launches, seasonal promotions, customer events, internal communications, and strategic marketing initiatives with consistent messaging
• Tradeshow, Event & Creative Marketing Support
• Develop digital and print marketing materials supporting tradeshows, industry events, open houses, nonprofit initiatives, hospitality events, and customer engagement activities
• Create event collateral including flyers, banners, signage, presentations, social promotions, and promotional materials
• Create one-off marketing handouts and coordinate creative assets with internal marketing, website, and design teams while ensuring brand consistency and quality standards
• Proofread and edit marketing materials prior to publication or distribution
• Content Strategy & Analytics
• Organize marketing projects, content calendars, and campaign timelines to support efficient execution across initiatives
• Maintain organized content libraries of photos, videos, testimonials, and project content for ongoing marketing and sales use