Responsibilities

• Invent and test new content surfaces. Figure out what form factors land Town's story best, and build out the surfaces and form factors that don't exist yet. Treat each one as an experiment: ship it, measure it, learn, and iterate as we understand what customers need to be aware of and deepen their understanding of town.
• Own editorial strategy and the calendar. Partnering with product marketing, set the through-line for what we say and when across content surfaces, and give every surface you build a coherent point of view.
• Make content a performance asset. Connect content to real outcomes (e.g. signups, activation, value realized, etc.) and let the results decide what you build next.
• Extend the Town brand. Carry Town's voice and originality (town.com, the Townies, the Inc. story) into every new surface, including how Town shows up where people go looking - in search and, increasingly, inside LLMs.
• Be the voice of the user and the market. Pull from customer conversations, support signal, and sales insight to learn what people actually need to understand about Town, and shape surfaces and content around it.
• You'll partner with product marketing on positioning and launches, growth on new channels, business leadership on strategy and desired outcomes, and our brand team on voice and identity. Content is where those threads come together - you're the person turning what Town is into something people understand, feel, and act on.

Requirements

• Have experience in content marketing at a high-growth, ideally PLG or B2C, startup.
• Are an exceptional writer and editor who can move across formats and surfaces - a punchy narrative, short-form video, a long-form piece, a new interactive format, etc.
• Have built or reinvented content surfaces and formats, not just run a blog, and can point to work that drove real outcomes.
• Have a genuine passion for outcomes. You see content as a performance asset, you measure it, and you optimize toward what actually moves people.
• Have strong product and brand taste, and can hold the whole experience in your head from the first impression to the in-product moment.
• Are appropriately AI-pilled. You use AI tools daily but you have zero tolerance for AI-sloppified content.
• Are comfortable working with technical subject-matter experts to extract insight and turn it into something a non-technical reader finds compelling.
• Are excited about working in person in SF, five days a week.