Content Marketing & Campaign Strategist

Salt Lake City, UT (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive content and integrated campaigns as a Content Marketing & Campaign Strategist to grow Neumont’s brand and enrollment.

  • Must-have: 3+ years in marketing/content with a proven cross-channel copy portfolio.
  • Standout: Experience shaping and maintaining brand voice across channels at scale.

Job Description

Responsibilities

  • Write persuasive, on-brand content across channels: web, email, ads, landing pages, viewbooks, and more.
  • Develop copy that speaks to prospective students, parents, and partners, adapting tone and format by audience.
  • Own the editorial calendar in partnership with the VP and social media coordinator.
  • Ensure all content reflects a consistent brand voice across every touchpoint.
  • Build and manage integrated marketing campaigns from brief to post-mortem, including enrollment, awareness, and event-driven campaigns.
  • Partner with the VP on campaign goals, KPIs, and budget recommendations.
  • Coordinate with the graphic designer and social coordinator to ensure cohesive campaign delivery.
  • Analyze campaign performance and translate data into actionable improvements.
  • Champion and evolve Neumont's brand voice, messaging framework, and positioning.
  • Develop and maintain brand guidelines for content and messaging.

Requirements

  • 3+ years of experience in marketing, content creation, or communications.
  • Proven copywriting portfolio demonstrating work across multiple formats and channels.
  • Demonstrated experience owning and executing a marketing campaign end-to-end.
  • Strong understanding of brand voice, messaging strategy, and audience targeting.
  • Ability to work independently and manage multiple projects simultaneously in a small, fast-moving team environment.
  • Excellent written and verbal communication skills.

Preferred

  • Experience in higher education, admissions, or enrollment marketing.
  • Familiarity with marketing automation platforms, CRM systems (e.g., HubSpot, Salesforce), or email marketing tools.
  • Video scripting, production, or editing experience.
  • Experience in or passion for technology and innovation industries.

Benefits

  • Generous paid time off including 17 paid holidays (including Christmas through New Year’s).
  • Generous H.S.A. employer contributions.
Neumont University logo

Neumont University

With Over 20 Years of Experience, Neumont Ranks #1 ROI in Nation for Computer Science Outcomes 💪Regionally Accredited Bachelor's & Master's Degree Programs inComputer Science 🖥️Software & Game Development 🎮Applied AI & Data Engineering 📈 Computer Information Systems & Cyber Security 🔒Artificial Intelligence Engineering 🤖 Software Engineering 🧑💻Master of Science Applied Artificial Intelligence 🤖 🤖

Founded in 2003
Salt Lake City, Utah, USA
176 employees (8 in marketing)

Traffic Signals

Monthly Visitors
6.6K
Monthly Google Ads Budget
$95.8K
Traffic Source Mix
Search
33.1%
Direct
56.1%
Referral
4.7%
Social
5.2%
Paid
0.8%

Headcount Trend

Current headcount: ~191

Marketing Team

Marketing Team Size
8 (5% of company)

Funding

Total Funding
$14.3M
Last Raise
$13M
Series B, 23 years ago

Funding History

  • Apr 2003
    Series B • $13M
  • Sep 2002
    Series A • $1.3M