Responsibilities

• Plan, develop, and produce short-form and digital content across platforms to support brand awareness and lead generation.
• Ability to do in-house editing of social and video content; support photography/videography needs, facilitate photoshoots as needed, managing timelines to ensure assets are shot, edited, and delivered on schedule.
• Manage and coordinate outside visual production, including bidding process, vendor relationships, timelines, and deliverables.
• Help strategize the corporate content strategy and research key industry trends to inform content direction and messaging.
• Manage and maintain the verified asset libraries for each business unit, ensuring accuracy, brand compliance, and accessibility.
• Adhere to asset best practices and implement revision updates as standards evolve.
• Assist in reviewing, organizing, and selecting final assets for marketing use.
• Organize and maintain image and video assets for multi-channel use.
• Resize and prepare images for various platforms (social, web, email, etc.).
• Strategically plan, schedule, and manage marketing assets to support new products, promotions, posts, and brand content across platforms.

Requirements

• 1-3 years of directly related experience in content marketing or digital marketing, preferably in a B2B or manufacturing environment.
• Ability to write professional, industry-relevant copy and translate technical manufacturing capabilities into clear marketing benefits.
• Proven track record of improving organic search rankings (SEO) and driving traffic without relying solely on paid ads.
• Experience creating and managing email campaigns using platforms such as HubSpot, Mailchimp, or Constant Contact.
• Proficient in WordPress and Shopify content management systems. Proficiency in Canva, CapCut, Adobe Suite, etc.
• Proficient user of Google Analytics (GA4) and Google Search Console.
• Exceptional computer skills (Microsoft Office) – working knowledge of Microsoft Excel.
• Excellent oral, written, listening, and presentation skills and ability to clearly articulate complex information to others.
• Strong attention to detail, demonstrated integrity and professionalism.
• Proven ability to perform under deadlines, to adjust plans to meet changing needs and requirements.

Preferred

• Prior experience in a B2B or Manufacturing environment.
• Understanding of the Dental, Cosmetic, or Contract Manufacturing landscape.
• Experience with Account Based Marketing (ABM) strategies.
• Experience with email automation workflows and lead nurturing sequences.
• Bilingual in Spanish and English.

Benefits

• In addition to competitive starting salaries, we offer a wide variety of competitive benefits, perks and programs that provide our employees the resources to pursue their goals, both at work and in their personal lives.