Responsibilities

• Own the content strategy outlined in Marcus Sheridan’s They Ask, You Answer and Endless Customers that allows for consistent publication of the types of content that drives revenue and significantly impacts sales.
• Publish at least three new written pieces of content per week.
• Interview internal subject matter experts for content.
• Edit, proofread and improve writers’ posts.
• Direct company email marketing efforts, including newsletters and automated workflows.
• Use AI tools to optimize efficiency for the content creation process, including, but not limited to generating and enhancing new content, evaluating content performance, and streamlining content distribution
• Rely on content analytics and reporting to inform decisions.
• Lead search engine optimization (SEO) for website and content.
• Produce premium content, including eBooks, pillar pages, and other used to convert our audience.
• Reports to Marketing Director and works closely with them and the sales team to identify content topics and develop editorial calendar.

Requirements

• Educational background - A degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.
• Skills and required knowledge - A true passion for writing. - Impeccable writing and editorial skills, with an outstanding command of the English language. - An understanding of common editorial style guides, e.g. AP Style, etc. - Clear articulation of the business goal behind creating a piece (or series) of content. - Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc. - Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns. - An understanding of AI’s role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting. - Excellent communication and interpersonal skills. - Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush. - Has interview skills and is a curious and thoughtful listener. - Understands how to use data to inform all strategic decisions. - Operates well with giving and receiving feedback. - Upbeat, optimistic, and professional demeanor - Has a team mentality.
• Nice to have: HubSpot experience, print or broadcast journalism training
• Bonus: HubSpot experience, print or broadcast journalism training

Benefits

• 401(k)
• Health insurance
• Paid time off
• Dental insurance