Content Manager- American Nurses Credentialing Center

Silver Spring, MD (Hybrid)

$90K/yr – $105K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the core editorial and executive storytelling apparatus, turning complex health policy and nursing workforce topics into clear, trusted content for leaders and stakeholders.

  • Executive Communications: Draft speeches, talking points, and keynoteRemarks for top leadership with confidential alignment across channels.
  • Content Engine: Manage the editorial calendar, source high impact nurse and program stories, and ensure brand-consistent messaging across digital, print, and events.
  • Policy Translation: Translate policy and industry nuances into accessible content that educates and inspires diverse audiences, with a strong governance for sensitive materials.

Job Description

Responsibilities: Write and edit original content for digital platforms, email campaigns, print materials, video scripts, op-eds, and more—ensuring clarity, accuracy, and brand alignment
Develop executive-level communications including speeches, presentations, letters, and internal/external messages, as well as sensitive content and information required for executive engagement
Maintain an editorial calendar aligned with organizational initiatives, campaigns, and policy priorities
Maintain an executive editorial calendar, including confidential content and schedules for top-to-top communication
Identify, curate, and elevate powerful stories from nurses, members, and stakeholders that bring the Enterprise’s mission and brand to life
Work cross-functionally to source stories from programs, events, research, and media coverage for use across content channels
Policy-informed communications, including highly sensitive communication in the realm of policy, engagement as well as other confidential information
Stay up to date on health policy issues and workforce challenges affecting nurses; collaborate with policy and advocacy teams to ensure content reflects current priorities
Translate policy and complex topics into audience-appropriate, accessible content that educates and inspires
Key point of contact for executive office for content development, ensuring highly confidential and proprietary executive content is being developed and published
Policy-informed communications, including highly sensitive communication in the realm of policy, engagement as well as other confidential information
Serve as a trusted partner to executive leaders in drafting speeches, keynote remarks, talking points, and other high-visibility communications
Prepare content for conferences, board meetings, internal updates, and stakeholder outreach, including executive, and confidential communication
Requires handling of highly confidential information sources, content sources, as well as intimate content development directly with the executive officer team
Authorship and handling of highly sensitive information
Ensure consistency of tone, voice, and messaging across all written content
Support the development and maintenance of enterprise-wide editorial guidelines
American Nurses Association logo

American Nurses Association

American Nurses Enterprise represents over a century of leadership and advocacy, empowering nurses to shape the future of healthcare. Through the combined efforts of the American Nurses Association, Credentialing Center, and Foundation, we amplify the impact of nurses across all practices and specialties, advancing standards and strengthening communities nationwide. We believe in The Power of NursesTM to create a healthier world for everyone.

Silver Spring, Maryland, USA
2.3K employees (66 in marketing)

Traffic Signals

Monthly Visitors
588.6K
Monthly Google Ads Budget
$26K
Traffic Source Mix
Search
55.9%
Direct
32.5%
Referral
10.3%
Social
0.7%
Paid
0.6%

Headcount Trend

Current headcount: ~2.3K

Marketing Team

Marketing Team Size
56 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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