Responsibilities

• Managing content pipelines
• Overseeing livestream execution
• Working directly with creators and hosts
• Driving measurable GMV through content and live
• Build and manage high-volume short-form content pipelines (TikTok, IG Reels)
• Develop hooks, angles, and concepts that drive conversions
• Analyze content performance and iterate quickly
• Coordinate with creators and internal editors
• Plan, schedule, and manage TikTok live streams
• Work directly with hosts and producers during live sessions

Requirements

• Experience in TikTok, short-form content, or social media management
• Strong understanding of what makes content convert (not just go viral)
• Comfortable working in a fast-paced, high-output environment
• Experience with livestreaming (TikTok Shop preferred)
• Strong communication and ability to manage creators and talent
• Data-driven mindset with ability to analyze and iterate quickly

Preferred

• TikTok Shop experience
• Experience managing creators or influencer campaigns
• Background in DTC, e-commerce, or paid media
• On-camera or production experience