Responsibilities

• Content Strategy & Planning: Develop and execute an integrated content strategy that aligns with brand messaging, business priorities and marketing goals across all channels, including but not limited to: websites, online and offline marketing campaigns, social media, email, print and video.
• Content Management & Editorial Direction: Oversee content creation across websites, digital advertising, social media, email, print, podcasts and mobile-first platforms, ensuring high editorial quality, consistency and brand standards.
• Brand Messaging: Own messaging, tone of voice and copy across customer touchpoints, overseeing product content and ensuring consistency across campaigns, websites, emails, print and informational content.
• Storytelling & Content Development: Identify, source and develop compelling stories, families and au pairs for campaigns, social media and brand storytelling. Conduct interviews and help bring stories to life across multiple formats.
• Creative Production: Partner closely with the Video Production team to plan productions, develop scripts and storyboards, coordinate shoots, manage production logistics and support interviews on set.
• SEO, AI & Content Performance: Apply SEO best practices, leverage AI tools and use performance insights to continuously improve content quality, visibility and engagement.
• Project & Workflow Management: Manage multiple content projects simultaneously, coordinate priorities across teams, oversee content calendars and ensure projects are delivered on time and to a high standard.
• Team Leadership & Collaboration: Lead the Social Media Specialist, Social Media Video Creator and freelance copywriters, providing clear direction, feedback and support while fostering strong collaboration across Creative, Marketing, Design and Paid Media.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism or a related field.
• 7+ years' experience in content creation, editorial or content management, ideally within a B2C or international brand.
• Proven experience creating content across digital, social, websites, email, print and video.
• Strong experience in copywriting, brand messaging and editorial content.
• Experience planning and supporting video and photography productions, including scripting, interviews and on-set coordination.
• Strong understanding of SEO, analytics, mobile-first content and AI-powered content tools.
• Exceptional copywriting, editing and storytelling skills across multiple channels and audiences.
• Strong experience in content strategy, editorial planning and project management from ideation through delivery, including publishing directly in CMS platforms and working with digital marketing teams to publish ads.
• Experience leading content teams, freelancers and cross-functional projects in a fast-paced environment.
• Strong collaboration, communication and stakeholder management skills.

Benefits

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program