Content and Growth Specialist

Biddeford, ME (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own content creation and distribution for the CoB with a student-first lens, leveraging research, industry engagement, and AI-enabled tools to reach prospective students, current students, and alumni.

  • Content ownership: develop videos, stories, websites, newsletters, and multi-format marketing for the CoB and Dean.
  • Audience sourcing: pull stories from faculty, staff, students, and alumni to fuel outreach and engagement.
  • Systems and methods: manage Drupal CMS and CoB digital channels, train others, and apply AI tools to improve reach and relevance.

Job Description

Responsibilities

  • Drive the creation of content through research, industry engagement, and student activities.
  • Take a student-centered approach to all work, with a focus on prospective students, current students, and alumni.
  • Understand and implement modern digital and AI tools to support outreach, engagement, and the targeting of prospective students.
  • Develop and manage content for the CoB Dean, including videos, websites, social media, and traditional communication channels.
  • Produce marketing content for the University website, CoB channels, and other platforms in a variety of formats, including editorial stories, marketing copy, video production, and photography. Work independently or coordinate with team specialists based on project needs.
  • Develop strong, collaborative relationships and communicate regularly with key internal stakeholders, including faculty, administrators, and students, to source stories and identify content opportunities.
  • Continuously enhance user experiences and content across une.edu.
  • Help manage CoB and CoB Dean digital channels, including working within a content management system to manage users, events, profiles, and other web content.
  • Work proficiently within the content management system, currently Drupal, and train others on basic CMS tasks, such as updating profiles and adding calendar items.
  • Develop, produce, and distribute the regular CoB newsletter.

Requirements

  • Bachelor’s degree in digital marketing, English, communications, journalism, marketing, or a related field required.
  • Two or more years of applicable experience in communications, marketing, and/or digital communications required, or a combination of education and experience from which comparable knowledge and skills are acquired.
  • Degree or training in AI considered an asset.
  • Graduate degree preferred.
  • Strong understanding of web technologies and digital tools, including website content management systems (CMS), AI tools, VLOOKUP, and social media platforms.
  • Excellent written communication skills, including experience with APA or similar formatting and writing for both print and digital platforms.
  • Proven ability to communicate effectively, both orally and in writing.
  • Strong interpersonal skills, with the ability to develop collaborative partnerships and build trust within the organization.

Preferred

  • Degree or training in AI considered an asset.
  • Graduate degree preferred.
  • Project management experience preferred.

Benefits

  • Multiple health and dental plan options, plus vision coverage.
  • Up to 8% retirement plan match.
  • Generous leave time, including vacation, sick, and personal time, and 12+ holidays per year.
  • Educational benefits: UNE tuition waiver for employees, spouses, and domestic partners
University of New England logo

University of New England

The University of New England is Maine’s largest private university, an innovative educational community with two distinctive coastal Maine campuses, a vibrant new campus in Tangier, Morocco, and a robust offering of degree and certificate programs online. UNE is home to Maine’s only medical and dental schools—part of a comprehensive health education mission built on a pioneering interprofessional approach that includes pharmacy, nursing and an array of allied health professions.

Biddeford, Maine, USA
2.6K employees (44 in marketing)

Traffic Signals

Monthly Visitors
498.8K
Monthly Google Ads Budget
$230.3K
Traffic Source Mix
Search
44%
Direct
48.6%
Referral
6.2%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~2.6K

Marketing Team

Marketing Team Size
44 (2% of company)

Funding

Total Funding
$10.3M
Last Raise
$300K
Grant, 3 years ago

Funding History

  • Oct 2022
    Grant • $300K
  • Aug 2012
    Grant • $10M

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