Responsibilities

• Creating and managing short-form content for TikTok, Instagram Reels, and other social platforms.
• Developing content ideas around couples, dating-app fatigue, double dates, friend-making, nightlife, and Dallas social life.
• Turning app screenshots, screen recordings, and product features into engaging social content.
• Helping shape DublTrubl’s voice: playful, modern, funny, and relatable without feeling overly corporate.
• Identifying local creators, Dallas lifestyle accounts, couple creators, and potential UGC partners.
• Testing hooks, captions, formats, and posting strategies to see what drives real interest.
• Tracking performance metrics and making recommendations based on what is working.
• Supporting launch campaigns focused on early signups, downloads, and local awareness.

Requirements

• Experience creating or managing short-form content for TikTok, Instagram Reels, or similar platforms.
• Strong understanding of social trends, hooks, captions, pacing, and content formats that perform.
• Ability to write clearly and create content that feels natural, relatable, and not overly polished.
• Experience with growth marketing, user acquisition, consumer apps, startups, or local launch campaigns is a plus.
• Comfortable using analytics to track performance and adjust strategy.
• Strong organization skills and ability to manage content calendars, deadlines, and campaigns.
• Creative, adaptable, and comfortable working in an early-stage startup environment.
• Experience with UGC, creator outreach, community building, or local marketing is a plus.
• Interest in dating apps, social apps, couples content, lifestyle brands, nightlife, restaurants, or local experiences is a strong bonus.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not required.

Preferred

• Experience with growth marketing, user acquisition, consumer apps, startups, or local launch campaigns is a plus.
• Experience with UGC, creator outreach, community building, or local marketing is a plus.
• Interest in dating apps, social apps, couples content, lifestyle brands, nightlife, restaurants, or local experiences is a strong bonus.
• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred but not required.