Content Growth Lead, Creator Partnerships

Culver City, CA (On-site)

$163K/yr – $220K/yrSenior Level7+ years expFull time

Posted 15 hrs ago

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Job Summary

Own end-to-end content distribution growth across major platforms, building scalable workflows, leading a high-performing team, and partnering with Ad and Creator Services to monetize reach.

Own distribution strategy and platform partnerships
Lead cross-functional initiatives and analytics
Mentor teams and establish best practices

Job Description

Responsibilities

Develop and execute comprehensive content distribution strategies across YouTube, TikTok, Meta, RSS, and Amazon O&O services to maximize reach, engagement, and monetization.
Build specialized in-house expertise for each service, including deep understanding of algorithms, audience behaviors, and technical specifications.
Lead innovation in short-form and mid-form content optimization.
Cultivate relationships with all distribution services, negotiate platform partnerships, and represent Creator Services in all platform partner meetings, conferences, and events.
Transform manual distribution workflows into automated, scalable solutions that support growing content volume.
Design and implement standardized performance measurement frameworks across all distribution endpoints.
Build with AI to find opportunities for automation, optimization, and workflow improvements.
Build, lead, and mentor a high-performing team.
Develop team capabilities to establish Creator Services as trusted advisors to creators on growth strategies.
Set clear performance metrics and goals aligned with overall business objectives.

Requirements

5+ years of business development, direct technology services sales, partnership management, or sourcing new business experience
Experience in business development, direct technology services sales, partnership management, or sourcing new business
Bachelor's degree or equivalent
7+ years of experience in digital content distribution, platform growth, or creator economy operations
5+ years of building and leading teams in matrixed operating structures
Demonstrated expertise in content optimization across major distribution platforms (YouTube, TikTok, Meta), including algorithm mechanics, audience development, and technical specifications
Proven track record developing and executing multi-platform distribution strategies that drive measurable audience growth, engagement, and monetization
Experience cultivating platform partnerships and representing organizations in partner meetings, conferences, and industry events
Experience establishing scalable workflows, automation solutions, and operational frameworks to support growing content volume
Strong analytical capabilities with ability to design performance measurement frameworks and translate platform data into actionable growth strategies

Preferred

Master's degree or equivalent
8+ years of experience in digital content distribution with direct responsibility for audience growth outcomes across short-form and long-form content
7+ years of managing and developing high-performance teams with clear track record of building in-house platform expertise
Experience in creator services, talent management, or media operations with direct creator advisory responsibilities
Knowledge of distribution channel economics, platform monetization models, and ad/sponsorship revenue optimization
Experience leveraging AI tools and automation to drive workflow improvements and content optimization at scale
Experience negotiating platform-level partnerships or preferred distribution agreements
Demonstrated ability to build and operationalize standardized best practices that scale across multiple creator partnerships simultaneously

Benefits

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

Amazon Game Studios

At Amazon Game Studios, our mission is to be the most player and partner-obsessed company in gaming. We’re supported by Amazon to pursue bold creative visions, ‘find the fun’ in our products, ship only when ready, and create extraordinary growth opportunities globally and across all platforms. We have one of the most exciting and daring roadmaps in the industry. We are actively developing and publishing a portfolio of original IP and high-ambition games we hope players love and play for years to come. We aspire to create compelling destinations to discover new games and in-game content. With Amazon Luna, Twitch, Amazon Retail, Prime Video and more, we’re inventing within an incredible sandbox to connect players and developers to the games and communities they’ll love and extend in-game experiences in new and thrilling ways. In short, we consider ourselves upstarts, dedicated to the long game and more than willing to take risks along the way. We cultivate a creative, come-as-you-are environment around our people to enable their best work, ensure all are heard and celebrated, and enable ownership over a culture that ultimately belongs to them. Their story is the story of Amazon Game Studios. From engineers to artists, development managers to designers, product managers to program managers, our teams create games, products, and services as varied as we are. We invite those interested in being part of something new to explore our openings and join us.

Founded in 1998

Seattle, Washington, USA

1.4K employees

www.amazongamestudios.com