Responsibilities

• Writing, Editing & Content Development
• Write, revise, and edit marketing content for University of Utah websites and campaigns, ensuring accuracy, consistency, and adherence to brand voice.
• Rework complex or academic content into audience-friendly language while preserving meaning and intent.
• Ensure marketing content follows accessibility standards for all channels (print collateral, as well as webpages).
• Maintain high editorial quality through proofreading, fact checking, and coordinating subject matter expert ( SME ) reviews.
• Provide copywriting and copyediting support for UMC , including publications, emails, signage, and other formats as needed.
• Website Auditing & Content Strategy
• Conduct comprehensive website and content audits to evaluate usability, clarity, accessibility, and alignment with audience needs.
• Identify content gaps, redundancies, and structural issues; recommend improvements to site architecture, navigation, and page layouts.
• Analyze user journeys and tasks to ensure content supports intuitive, efficient experiences.
• Translate findings into actionable deliverables, including audit reports, prioritized recommendations, and content roadmaps.
• Collaborate with project managers, designers, and developers to guide UX-aligned content changes through implementation.
• Campus Partnership & Project Support
• Meet with campus partners to understand goals, define audiences, and determine content needs.
• Facilitate content workshops or discovery sessions to gather information and align on strategy.
• Educate campus partners on marketing best practices, including UX principles, and accessibility compliance.
• Track content tasks and deadlines across multiple projects in coordination with the Marketing Strategy and Project Management teams.
• Contribute to shared documentation, templates, and evolving best practices for university marketing content.

Requirements

• Experience in higher education, nonprofit, government, or similarly complex environments.
• Hands-on experience with content management systems (especially CMS platforms used in higher ed).
• Experience using analytics tools (e.g., Google Analytics 4, Dynomapper, site search data) to inform content decisions.
• Familiarity with style guides and brand governance across large institutions.