Content and Digital Engagement Manager at Stanford University | Stanford, CA | $87K/yr – $93K/yr

Stanford University

Content and Digital Engagement Manager

Stanford, CA (Hybrid)

$87K/yr – $93K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own multi-channel content and program execution for arts and lifestyle marketing, driving storytelling, website updates, social content, and event support with clear metrics.

Content Engine: develop multi-channel storytelling across web, print, email, and social while aligning with brand strategy.
Channel Execution: oversee organic and paid social, print/digital program books, and collaboration with internal teams and agencies.
Measurement and market insight: track engagement, benchmark competitors, and analyze campaigns to steer content choices, targeting, and budgets.

Job Description

Responsibilities

Execute marketing strategies to meet business objectives.
Implement marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
Write, edit and schedule select marketing communications which adhere to communications and brand strategy for a variety of channels (i.e., web, print, email, online).
Oversee organic channels and content for paid social (in-house and with agency support).
Manage the production of print and digital program books in collaboration with the programming department and external writers.
Maintain website content related to storytelling, editorial, and institutional updates.
Partner with photographers, videographers, and freelance contributors to produce high-impact content.
Support public relations strategy in collaboration with external PR partners.
Track and report on engagement and performance metrics to guide content decisions.
Conduct competitive benchmarking and analyze campaign/program/service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.

Stanford University

4.3 Glassdoor

Stanford is a place of discovery, creativity and innovation located in the San Francisco Bay Area on the ancestral land of the Muwekma Ohlone Tribe. Dedicated to our founding mission—benefitting society through research and education—we are working toward a sustainable future, accelerating the impact of research with external partners, catalyzing discoveries about ourselves and our world, and educating students as global citizens. Our main campus, which welcomed its first class in 1891, is now home to 650+ student organizations, 36 varsity athletic teams, 20 libraries, 21 living Nobel laureates, 18 interdisciplinary research institutes, seven schools, and a vibrant arts scene. More than 9,000 graduate students and 7,000 undergraduates pursue studies at Stanford each year. Our financial aid program, one of the most generous in the nation, makes it possible for any admitted undergraduate to attend without taking on student debt.

Founded in 1994

Stanford, California, USA

28K employees (1,078 in marketing)

stanford.edu

82% recommend to a friend

77% CEO approval