Responsibilities

• Attend required meetings, creative reviews, planning sessions, and strategy discussions with company leadership.
• Collaborate with ownership, franchise consultants, designers, operations teams, and external partners.
• Incorporate feedback and complete revisions necessary to align projects with brand standards, campaign goals, and creative direction.
• Maintain regular communication regarding project status, timelines, deliverables, and potential obstacles.
• Provide work-in-progress updates rather than waiting until final delivery dates.
• Support both consumer-facing marketing campaigns and franchise development initiatives.
• Travel between store locations as needed to capture content, support launches, and participate in marketing activities.
• Operate independently while fulfilling agreed-upon deliverables, schedules, and collaborative commitments.
• Film TikTok videos, Instagram Reels, YouTube Shorts, photographs, and other branded content.
• Capture customer experiences, product launches, grand openings, behind-the-scenes operations, and lifestyle content.

Requirements

• Part-Time Consulting Engagement
• Approximately 30-40 hours per week
• Must be comfortable traveling between store locations
• Occasional evening and weekend availability required for grand openings, events, customer interviews, creator collaborations, and high-traffic filming opportunities

Preferred

• Strong understanding of TikTok, Instagram Reels, and modern social media culture
• Experience with photography, videography, and visual storytelling
• Ability to independently plan, film, edit, and publish content
• Strong communication and collaboration skills
• Comfortable incorporating revisions and feedback
• Comfortable speaking with customers and collecting testimonials
• Able to work in fast-paced environments with changing priorities
• Experience with food, beverage, retail, hospitality, lifestyle, or franchise brands is preferred but not required
• Reliable transportation and willingness to travel between locations
• Personal camera equipment and editing tools are a major plus