Responsibilities

• Capture photo and video content at job sites, customer properties, and company events.
• Create engaging content for Facebook, Instagram, TikTok, YouTube Shorts, and other social platforms.
• Film, edit, and publish short-form and long-form video content.
• Develop creative concepts, hooks, and storytelling ideas to increase engagement and brand awareness.
• Maintain a consistent social media posting schedule.
• Monitor content performance and identify top-performing organic posts.
• Convert successful organic content into paid Meta advertising campaigns.
• Launch, manage, and optimize Facebook and Instagram advertising campaigns.
• Test new creatives, messaging, and audience strategies.
• Analyze content and campaign performance and provide recommendations for improvement.

Requirements

• Proven experience creating social media content with a strong portfolio of work.
• Strong video filming, editing, and storytelling skills.
• Experience with CapCut, Adobe Premiere Pro, Final Cut Pro, or similar editing software.
• Familiarity with Meta Ads Manager and paid social advertising.
• Understanding of social media trends and platform best practices.
• Ability to identify high-performing content and adapt strategies based on performance data.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Self-motivated, creative, and comfortable working independently.
• Valid driver's license and willingness to travel to job sites regularly.
• Evidence of capability to manage timelines and deliverables on multiple campaigns.

Preferred

• Experience creating content for home service, construction, landscaping, roofing, fencing, or similar industries.
• Drone videography experience.
• Photography experience.
• Experience scaling organic content through paid social campaigns.

Benefits

• Flexible schedule
• Health insurance
• Paid time off