Responsibilities

• Develop social media strategic content development and execution
• Ideate high performing real-time social media creative that engages audiences
• Execute platform-specific creative for Instagram, TikTok, X, Threads, and/or YouTube Shorts that maximize native engagement and leverage each platform's unique features
• Provide creative recommendations and optimization plans based on performance data and industry benchmarks
• Monitor and analyze cultural trends, breaking news, and platform updates to inform creative development and identify opportunities
• Oversee and manage client social media accounts in partnership with other departments, ensuring alignment with overall marketing strategies and objectives
• Serve as the social point of contact for daily client communications, creating and implementing internal and external solutions as needed
• Create and manage editorial calendars that support brand and campaign initiatives
• Support content publishing and community management across social platforms, maintaining consistent brand voice and engagement standards
• Support in presenting strategies and performance reports to clients and internal stakeholders

Requirements

• At least 1-2 years of experience in social media creative development and social media marketing
• Proven track record of developing and executing successful social media creative
• Incredible social-first, fast creative execution that earns high engagement
• Strong analytical skills with experience in social media metrics and reporting
• Demonstrated expertise across major social platforms (Instagram, TikTok especially)
• Proficiency in social media management and analytics tools (Sprout, Sprinklr, Meta Business Suite)
• Excellence in project management and meeting deadlines
• Outstanding written and verbal communication skills
• Experience presenting to clients and stakeholders
• Demonstrated ability to build and grow social media audiences

Preferred

• Deep understanding of social media best practices and platform-specific requirements
• Expert Adobe suite mastery with social-first plugin knowledge
• Team management experience preferred
• NYC-based mostly remote role
• Experience in food content with styling knowledge a must

Benefits

• We offer a competitive salary, health insurance, 401k, generous vacation, and great opportunities for growth within the company.