Responsibilities

• Under general supervision, write and edit copy, build out webpages, produce emails, create social content (including videos), send SMS messages, and coordinate review for content on a variety of channels.
• Assist in the development and delivery of engaging digital content while ensuring consistent user journeys across platforms.
• Respond sensitively to breaking news and rapidly developing conversations that can spread quickly (i.e., "go viral") on social media without warning.
• Perform other duties as required.
• This position plays a key role in executing the Aquarium's content strategy across all channels: email marketing, websites, social media, SMS, print publications, and multi-platform advertising campaigns.
• Core Activities
• - Draft original and assigned copy including marketing and marine science content for web stories, marketing emails and e-newsletter blurbs, SMS messages and social media posts in accordance with Aquarium brand guidelines.
• - Edit content for understandability, grammar, and style in accordance with Aquarium brand guidelines including incorporating content feedback.
• - Craft responses to questions and comments in social media feeds, in direct messages, and on travel review sites and forums on their own and collaboratively with a variety of folks across the organization.
• - Post responses, conduct follow-up, and escalate as needed.

Requirements

• BA/BS in communications/marine science/Spanish, or equivalent combination of education, training, and experience
• Ability to ideate, write, edit, and proofread at an advanced level in English
• 2-3 years written or oral science communication experience
• Ability to research and communicate complex scientific concepts in an accurate, engaging, and understandable way for the general public on digital channels
• Ability to write in a warm and engaging tone that matches Monterey Bay Aquarium's brand voice and social media style
• Ability to use good judgment, care and discretion when responding to sensitive topics in a high-visibility social media landscape, following Aquarium social care standards and protocols
• Ability to work in enterprise software and on social media platforms. CMS, ESP, and marketing automation software experience a plus
• Working knowledge of writing for the web, UX best practices, information architecture and SEO practices
• Ability to ensure email email messages are properly constructed to adhere to industry best practices; review messages for brevity while proofreading all emails for clarity, grammar, and spelling
• Proven ability to prioritize, follow through, multi-task, pay attention to details, work within tight deadlines and manage time well