Content & Creative Lead

New York City, NY (On-site)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 4 days ago

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Job Description

Responsibilities

  • Lead all photo and video production end-to-end — you're behind the camera, directing the shot, and delivering the final edit
  • Shoot across a range of contexts: farm visits, product flats, recipe content, pop-ups, events, and lifestyle
  • Produce platform-native video content for Instagram, TikTok, and paid channels — reels, stories, ads, and beyond
  • Build and maintain a content library the whole team can pull from
  • Own all design projects across digital and print — social assets, email templates, packaging, pitch decks, event materials, website graphics, and more
  • Create on-brand, beautifully curated design elements that drive audience engagement and reinforce brand awareness
  • Take ownership of special projects including infographics, UX designs, and other assets for the website
  • Research and source materials for packaging, printing, and physical brand touchpoints — supporting vendor evaluation, samples, and prototypes as we iterate
  • Maintain visual consistency across every touchpoint
  • Stay current on platform formats and trends, bringing fresh creative ideas consistently

Requirements

  • 3–5 years of hands-on experience in content creation, creative production, or a similar role
  • Strong graphic design skills with experience designing across digital and print — social assets, email, packaging, and marketing materials
  • Strong, demonstrable photography skills — lighting, composition, editing
  • An eye for food styling and lifestyle shoot compositions
  • Strong video production skills — shooting, directing, and editing across formats and platforms
  • Proficiency in Adobe Creative Suite, Figma, and video editing tools
  • Experience creating content for both social and paid channels
  • Detail-oriented with an ultra-creative approach to problem solving
  • Highly organized with a systems-thinking mindset
  • Curious about new tools and proactive about bringing them into your workflow

Preferred

  • Passion for local farming and NYC food scene
  • Strong innovative entrepreneurial talents
  • Ability to work well independently, but also be part of a team
  • You must have a high tolerance for a loud and lively work environment and a passion for innovation. We are a startup, and we love what we do!

Benefits

  • Health benefits + paid time off
  • Employee discount on Farm to People groceries and meals
  • Opportunities to attend industry events, food festivals, and community gatherings
Farm To People logo

Farm To People

We’re an online farmers market, delivering throughout NYC and surrounding areas. We make it easy to eat well at home by curating farm shares and a marketplace with the best seasonal, local produce, sustainable meat and fish, and your favorite grocery staples.We are dedicated to connecting like-minded people to local farms through nutritious and ethically grown food. We believe that every New Yorker should have access to fresh, suitable, and locally grown products.We work with offices and teams throughout the city to create in-office pop-up farmers markets and other company experiences around food, produce, and food systems. We now deliver 7 days a week and you don’t need to be home to receive your box! Unlike a traditional farm share, you can customize your box and skip/cancel anytime. Browse an extensive selection of grocery add-ons, including small-batch and speciality goods, at Farmtopeople.com.

Founded in 2013
Brooklyn, New York, USA
49 employees (5 in marketing)

Recent Ads

Traffic Signals

Monthly Visitors
182.3K
Monthly Google Ads Budget
$120.9K
Traffic Source Mix
Search
29.2%
Direct
64.1%
Referral
4%
Social
2.3%
Paid
0.2%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
3 (6% of company)
Marketing Roles Posted (Last 30 Days)
1