Responsibilities

• Research & Fact-Checking: Source and verify market data, development news, and local policy from primary and credible sources before anything reaches a script
• Cross-reference claims across multiple sources and flag outdated or unverifiable information proactively
• Maintain a research-first standard where accuracy is non-negotiable
• Content Creation & Writing: Draft scripts across all active formats for both brands — spanning long-form YouTube, short-form Instagram Reels, luxury property content, and market data posts
• Write multiple hook and title variations per video and support performance testing decisions
• Maintain distinct voices across brands — Wilson's is conversational and data-grounded; OWN's is elevated and aspirational
• Social Media Management: Plan and manage the content calendar across both brands
• Schedule and publish Reels, stories, and feed posts for both accounts
• Monitor comments and engagement; flag leads or notable responses for Wilson
• Stay current on Bay Area real estate news to identify timely short-form content opportunities

• Research local events, neighborhood moments, and lifestyle content relevant to each audience
• Pipeline & Project Management: Own the full production pipeline from idea to upload across both brands
• Track all active projects and keep production moving without things falling through the cracks
• Coordinate asset needs — thumbnails, graphics, B-roll lists — and ensure pre-production is complete before filming
• Maintain Fair Housing compliance across all published content
• Publishing & Analytics: Manage YouTube upload packages and Instagram scheduling end-to-end
• Monitor performance across both brands and surface patterns in what\'s working
• Track top-performing formats, hooks, and content types to inform future decisions