Content and Community Strategist at Ithaca College | Ithaca, NY | $65K/yr – $70K/yr

Ithaca College

Content and Community Strategist

Ithaca, NY (On-site)

$65K/yr – $70K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive Ithaca College\'s social media across platforms with brand-aligned content, community management, and a team of student creators.

Own day-to-day social content planning, voice, and cadence across Instagram, TikTok, and LinkedIn.
Must-have: Demonstrated experience managing social communities with engagement and moderation.
Standout: Experience recruiting and mentoring student creators and coordinating with MarCom.

Job Description

Responsibilities

Responsible for the day-to-day management of Ithaca College’s social media presence, ensuring a consistent, brand-aligned voice and visual identity across platforms including Instagram, TikTok, Facebook, and LinkedIn.
Translate institutional priorities, editorial initiatives, and campaign themes into engaging, platform-appropriate social content that reflects Ithaca College’s brand and identity, ensuring consistency while allowing for authentic, multi-voiced expression.
Manage social media community engagement, including monitoring conversations and sentiment, responding to comments and messages, and fostering positive, inclusive interactions that reflect the College’s values and enhances its reputation.

Requirements

Bachelor’s degree in a related field and 3-5 years of demonstrated experience developing and executing social media content strategies that balance brand stewardship, audience engagement, and platform-native storytelling—particularly on visual and video-forward platforms such as TikTok and Instagram; or an equivalent combination of education and relevant professional experience.
Experience managing social media communities in an active, responsive, and values-aligned way, including engaging in conversations, moderating comments, and identifying opportunities for earned engagement.
Technical proficiency with video production for social media, including video and audio production and editing.

Preferred

Experience using social analytics and performance insights to inform content strategy, optimize cadence, and refine engagement approaches.
Experience supervising, mentoring, or coordinating contributors—such as student employees, interns, or cross-functional partners—with an emphasis on coaching, feedback, and creative development.
Strong editorial judgment and comfort making decisions about tone, timing, and relevance in fast-moving digital environments.

Benefits

Healthcare including vision and dental
Generous Paid Time Off Policies
403B Retirement Savings Plan with Matching Employer Contribution

Ithaca College

Founded as a music conservatory in 1892, Ithaca College attracts driven students looking to transform their lives — and the future. Students, faculty, and staff at IC collaborate to lead meaningful change in the community and the world. In a private, residential, liberal arts environment where risk-taking is applauded, students chart their course through a unique combination of academic theory, dedicated practice, and demanding performance. With over 90 majors and 70 minors offered by IC’s five schools, students benefit from small class sizes, personal mentorship, collaborative partnerships, and professional guidance. Ithaca College is ranked as one of the nation’s top producers of Fulbright scholars and one of the top 10 colleges in the North. Whether they are winning Pulitzers, launching nonprofits, anchoring broadcast news, leading multibillion-dollar companies, or revolutionizing patient care (among many other pursuits and accomplishments), students who graduate from Ithaca College “learn different and leave different.” Seeking transformation? At IC, you’ll not only join a community of global trailblazers who strive to make an impact. You’ll find, face, and be yourself surrounded by natural beauty in an eclectic college town. Join us here, at a place where the curious are empowered and progress never stops.

Ithaca, New York, USA

www.ithaca.edu