Responsibilities

• Leads Resort Writing, Content, And Company Communications
• Primary writer for resort marketing channels, producing website copy, blog posts, press releases, social media copy, and guest-facing and internal communications
• Develops and executes a content calendar that supports resort programming, promotions, and storytelling
• Manages internal company communications, including departmental announcements, and cross-functional messaging in partnership with resort leadership
• Owns and maintains the resort’s voice and brand writing standards, ensuring consistent tone, style, and messaging across communication channels
• DEVELOPS AND MANAGES INTEGRATED COMMUNICATIONS PLAN
• Responsible for creation, management and execution of an integrated communications plan spanning content, company messaging, and public relations
• Manages proactive PR outreach and media relations, including story development and press release distribution, using PR management software
• Responds to media requests in a timely and efficient manner
• Coordinates on-site media visits and serves as resort spokesperson, including on-camera interviews
• Monitors resort exposure in stories, forums, non-brand blogs, and social media
• Tracks and measures communications performance, including content engagement, earned media exposure, and PR outcomes, using analytics and PR management software
• Works with VP of Marketing to update, maintain and execute resort Emergency Communications Plan as needed
• Attends media events as needed
• CREATE AND EXECUTE SOCIAL CONTENT PLAN TO MEET RESORT GOALS
• Understands social media goals for the resort (branding/awareness, building community, guest service, product and service development)
• Brings resort brand to life with a strong, consistent presence across targeted social media channels
• Tracks defined social media metrics and reports on performance against goals
• RESPONSIBLE FOR TIMELY AND CONSISTENT ONLINE CONTENT MANAGEMENT
• - Works with Website & Database Manager for regular and timely updates of web content including photography, video, and media resources47? (Note: preserved as-is) (Note: preserved as-is)
• - Writes, deploys, and maintains mountain conditions reporting to ensure timely and accurate dissemination of information across channels