Responsibilities

• Content Production & Management: Creates and adapts content for campaign assets including reports, ebooks, feature stories, digital copy, and profile content that highlight the firm’s market strengths and differentiators.
• Content Production & Management: Works well creating content individually and in partnership with peers on the Content and PR teams.
• Content Production & Management: Leads development of content across formats and channels for assigned practices, including but not limited to advisories, newsletters, blog posts, attorney biographies, annual reports, and practice descriptions.
• Content Production & Management: Produces and manages audio/video content, including podcast and video planning, recording, editing, distribution, and promotion; support attorneys by developing scripts, question guides, and promotional assets.
• Content Production & Management: Applies SEO/AEO best practices to content planning and execution, including keyword research and on-page optimization to improve discoverability.
• Content Production & Management: Copyedits and quality-checks content for accuracy, clarity, brand voice, and adherence to editorial standards.
• Campaign Planning & Execution: Develops and maintains an integrated campaign playbook, including standard processes, timelines, and best practices.
• Campaign Planning & Execution: Plans and executes integrated campaigns for practices and industries in partnership with Content and MBD team members.
• Campaign Planning & Execution: Collaborates with MBD team members to translate firm and practice initiatives into campaign narratives across targeted marketing channels.
• Campaign Planning & Execution: Manages campaign timelines, deliverables, and messaging frameworks to align with firm priorities.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, or related field.
• 7 or more years of experience in content marketing, campaign management, or communications, ideally in a law firm or professional services setting.
• Ability and willingness to work in-office twice each month at a minimum for department meetings and other collaborative efforts.
• Travel to other firm locations is required when necessary.

Preferred

• Demonstrated success developing multi-channel campaigns that drive measurable engagement and visibility.
• Strong writing and editing skills with a focus on narrative development and brand alignment.
• Familiarity with SEO, analytics platforms (GA4, social tools), and digital publishing systems.

Benefits

• medical/dental/vision
• 401k with employer contribution
• parental leave
• transportation fringe benefit program
• back-up care option
• generous paid time off policy
• long-term and short-term disability policies