Content & Brand Specialist (On-Camera Social Media & Dealership Marketing)

Columbia, SC (On-site)

$40K/yr – $55K/yrMid LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own daily content creation and brand storytelling for a high-energy automotive dealership, turning inventory, staff moments, and customer deliveries into a cohesive social presence across Facebook, Instagram, YouTube Shorts, and TikTok while aligning with sales promotions and online merchandising.

  • Content & Social Engagement: Produce short-form video and photo content featuring inventory, promotions, and customer moments.
  • Brand & Team Spotlight: Highlight staff and dealership culture to build trust and community.
  • Inventory & Website Support: Promote priority inventory and assist on-site merchandising for online presentation.

Job Description

Responsibilities

  • Content Creation & Social Media: Create engaging daily video and photo content featuring dealership inventory, promotions, customer deliveries, and staff highlights
  • Produce short-form video content for: Facebook, Instagram Reels, YouTube Shorts, TikTok (if applicable)
  • Maintain consistent brand voice and dealership image across platforms
  • Capture trending, engaging content ideas relevant to automotive retail
  • Team & Brand Promotion: Highlight dealership staff to build trust and community awareness
  • Create salesperson spotlight content and dealership culture content
  • Support customer testimonial and delivery moment content
  • Inventory Marketing: Feature priority inventory including trucks, SUVs, certified pre-owned vehicles, and fresh trades
  • Assist in showcasing aged inventory through creative content
  • Work with leadership to align content with sales goals and promotions

Requirements

  • Comfortable and confident on camera
  • Strong communication and interpersonal skills
  • Social media content creation experience
  • Experience with: Instagram, Facebook, YouTube Shorts, TikTok
  • Basic video editing skills (CapCut, Canva, Adobe Express, etc.)
  • Creative mindset with strong attention to detail
  • Self-motivated and highly organized
  • Ability to work in a fast-paced dealership environment

Preferred

  • Automotive experience preferred but not required
  • Marketing, branding, content creation, or social media background
  • Sales or customer-facing experience is a plus

Benefits

  • High-energy, growth-focused environment
  • Opportunity to build your personal brand and professional portfolio
  • Work directly with dealership leadership
  • Make a measurable impact on a fast-growing dealership
  • Competitive compensation + bonus opportunities
Dick Smith Ford logo

Dick Smith Ford

Dick Smith Ford is Kansas City's oldest Ford Dealer. We have been serving the Kansas City area since 1953. We specialize in New and Pre-Owned vehicle sales, full service department, advanced body shop, plus aftermarket and detailing services.

Founded in 1953
Kansas City, Missouri, USA
57 employees (3 in marketing)

Headcount Trend

Current headcount: ~57

Marketing Team

Marketing Team Size
1 (2% of company)