Content and Brand Manager

District of Columbia, USA (Hybrid)

$100K/yr – $125K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own content strategy and brand storytelling for a global law firm, translating strategy into thought leadership, social narratives, and consistent editorial governance.

  • Own the content strategy and brand voice, aligning practice strengths with multi-channel campaigns and editorials.
  • Lead thought leadership programs and client-facing pieces while ensuring quality control and governance.
  • Shape social content and amplification, with a focus on LinkedIn and Instagram, and guide external resources as needed.

Job Description

Responsibilities

  • Partner with the Director to develop and execute a firmwide content strategy that reflects brand priorities, practice group strengths, and attorney expertise.
  • Translate business and strategic priorities into compelling content narratives, themes, and campaigns across channels.
  • Lead the development of thought leadership content including client alerts, newsletters, reports, and leadership-driven editorial programs.
  • Support initiatives designed to activate attorney voices and build the firm's external profile.
  • Serve as a primary steward of the firm's brand voice, tone, and messaging across all content touchpoints.
  • Review, edit, and approve high-visibility materials including thought leadership, web content, client-facing publications, and firm communications.
  • Develop and maintain editorial standards, style guidelines, and brand guardrails that ensure consistency without slowing execution.
  • Provide editorial direction and quality control across content produced by internal staff, attorneys, and external partners.
  • Help set strategic direction for the firm's social media presence, with a primary focus on LinkedIn and Instagram.
  • Develop monthly and quarterly social content plans that reduce ad hoc posting and improve narrative cohesion across platforms.

Requirements

  • Bachelor's degree required; preferred concentration in communications, journalism, marketing, English, or a related field.
  • 5–7 years of experience in brand, content, editorial, or marketing roles, preferably in professional services or a complex organizational environment.
  • Experience in managing or directing social media strategy is required.

Preferred

  • Law firm or agency background serving professional services clients is a plus.
  • Experience directing freelancers, agencies, or creative resources.
  • Comfort using AI-powered tools for content creation, research, and editing is valued.

Benefits

  • healthcare
  • paid time off
  • discretionary merit bonuses
  • life and disability insurance
  • retirement plans
  • tailored learning opportunities
Eversheds Sutherland logo

Eversheds Sutherland

3.7 Glassdoor

A pioneering global law practice, we provide high quality legal advice and innovation worldwide. We deliver high quality, innovative solutions to complex business issues for a range of diverse range of clients. Our global teams operate seamlessly to deliver the commercial know-how and strategic alignment that clients need from their advisers to help further their business interests. We shape our advice to the unique circumstances and challenges of each project, and ensure the right people are in the right places to offer insight and certainty every time – from the day-to-day to the most complex, multi-jurisdictional transactions. What unites us is our commitment to service excellence through a people-focused approach. We know our clients’ businesses, the industries and markets they operate in, and most of all, we understand that great relationships yield the best outcomes.-----------------------------------------------------------The updates on our LinkedIn page are for general information purposes only and do not constitute legal advice. While reasonable care is taken to ensure accuracy, it may not reflect the most current legal developments. Eversheds Sutherland disclaims liability for actions taken based on this update. Always consult a qualified lawyer for specific legal matters.-----------------------------------------------------------

Founded in 2017
London, England, GBR
6.1K employees
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