Content and Brand Manager

Austin, TX (Hybrid)

$100K/yr – $125K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the editorial and content engine for a law firm, turning brand priorities into scalable narratives across web, social, and SEO.

  • Brand Content Strategy: translate priorities into themes, campaigns, and thought leadership across channels.
  • Social & SEO: set LinkedIn and Instagram direction, plan content calendars, and optimize for discoverability.
  • Editorial Governance: steward brand voice, maintain standards, and oversee quality across internal and external content.

Job Description

Responsibilities

  • Brand Content Strategy & Thought Leadership - Partner with the Director to develop and execute a firmwide content strategy that reflects brand priorities, practice group strengths, and attorney expertise.
  • Translate business and strategic priorities into compelling content narratives, themes, and campaigns across channels.
  • Lead the development of thought leadership content including client alerts, newsletters, reports, and leadership-driven editorial programs.
  • Support initiatives designed to activate attorney voices and build the firm's external profile.
  • Brand Voice & Editorial Stewardship - Serve as a primary steward of the firm's brand voice, tone, and messaging across all content touchpoints.
  • Review, edit, and approve high-visibility materials including thought leadership, web content, client-facing publications, and firm communications.
  • Develop and maintain editorial standards, style guidelines, and brand guardrails that ensure consistency without slowing execution.
  • Provide editorial direction and quality control across content produced by internal staff, attorneys, and external partners.
  • Social Media Strategy & Oversight - Help set strategic direction for the firm's social media presence, with a primary focus on LinkedIn and Instagram.
  • Develop monthly and quarterly social content plans that reduce ad hoc posting and improve narrative cohesion across platforms.

Requirements

  • Bachelor's degree required; preferred concentration in communications, journalism, marketing, English, or a related field.
  • 5–7 years of experience in brand, content, editorial, or marketing roles, preferably in professional services or a complex organizational environment.
  • Law firm or agency background serving professional services clients is a plus.
  • Experience in managing or directing social media strategy is required.
  • Some experience directing freelancers, agencies, or creative resources preferred.
  • Strong writing, editing, and editorial judgment.
  • Demonstrated experience developing and executing content and brand strategies.
  • Strategic social media capability with a focus on LinkedIn.
  • Comfort providing creative direction and quality oversight.
  • Working knowledge of SEO/GEO and digital publishing best practices.
  • Highly organized with the ability to manage multiple workstreams simultaneously.
  • Strong stakeholder management skills and comfort working with senior leaders.
  • Collaborative and team-oriented, with the ability to operate independently.
  • Comfort using AI-powered tools for content creation, research, and editing is valued.

Preferred

  • Strong editorial instincts
  • Brand strategy experience
  • Meaningful social media fluency
  • Comfortable operating in an environment where the brand program is being actively built, not just maintained.

Benefits

  • comprehensive benefits such as healthcare, paid time off, discretionary merit bonuses, life and disability insurance, retirement plans and tailored learning opportunities.
Eversheds Sutherland logo

Eversheds Sutherland

3.7 Glassdoor

A pioneering global law practice, we provide high quality legal advice and innovation worldwide. We deliver high quality, innovative solutions to complex business issues for a range of diverse range of clients. Our global teams operate seamlessly to deliver the commercial know-how and strategic alignment that clients need from their advisers to help further their business interests. We shape our advice to the unique circumstances and challenges of each project, and ensure the right people are in the right places to offer insight and certainty every time – from the day-to-day to the most complex, multi-jurisdictional transactions. What unites us is our commitment to service excellence through a people-focused approach. We know our clients’ businesses, the industries and markets they operate in, and most of all, we understand that great relationships yield the best outcomes.-----------------------------------------------------------The updates on our LinkedIn page are for general information purposes only and do not constitute legal advice. While reasonable care is taken to ensure accuracy, it may not reflect the most current legal developments. Eversheds Sutherland disclaims liability for actions taken based on this update. Always consult a qualified lawyer for specific legal matters.-----------------------------------------------------------

Founded in 2017
London, England, GBR
6.1K employees
72% recommend to a friend
96% CEO approval

Traffic Signals

Monthly Visitors
191.6K
Traffic Source Mix
Search
49.4%
Direct
40.5%
Referral
6.2%
Social
2.9%
Paid
0.8%

Headcount Trend

Current headcount: ~6.1K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

Recent News