Responsibilities

• Oversee the start to finish related to the design, consumer testing, and business opportunity sizing of new products. Develop recommendations for cross-division, new product opportunities for retail business.
• Lead cross-functional teams (internal and external packaging, product management) in the development and execution of initiatives to ensure proper and timely customer communication.
• Work with regional cross-functional partners (revenue channel marketers, merchandising, visual, etc.) to plan annual marketing calendar, inclusive of new launches, new features, and an always on plans to increase awareness of platforms, achieve revenue and consumer goals. This includes creating meaningful content and campaigns that drive consumer interest and analyzing campaigns + financials after to understand engagement and overall Medline return.
• Implement consumer multichannel tactical marketing plans. Develop and implement marketing strategies to identify effective distribution channels
• Work with Sales to define opportunities and lead the process for making product opportunities “retail ready”.
• Collaborate with internal Sales, Divisions and Creative Services to define effective sales channels for assigned products.
• Develop new product and brand launch campaigns. Explore new channels and markets. - Identify what resources (including external partners) and capabilities are needed to enable execution of the innovation workstream
• Define innovation roadmap cross-divisionally, integrating consumer needs, points of differentiation, and technology trends.
• Research and analyze the marketplace to identify new channel, partnership and co-branding opportunities
• Lead review of marketing performance and recommended adjustments to the marketing plan through routine hind sighting
• Measure, report out and optimize the marketing plans based on results.
• Lead customer specific initiatives with internal teams and external teams inclusive of strategizing with customers, internal product development, pricing, marketing, promotions & more
• Work with digital team, creative services, external resources and brand marketing team to develop marketing tools and campaigns for selling across ecommerce and retail brick and mortar stores.
• Review and approve materials related to market research, forecast, and pricing.
• Work with the brand & sales organizations in developing line reviews & leading the bid process with customers, collaborating closely with brand teams to achieve key objectives. Participate in developing & giving customer presentations as needed.
• Work with external partners such as industrial design firms, research houses, agencies, inventors & more to develop new products & programs.
• Assess product samples against desired specifications, develop production plans & manufacturing forecasts, & evaluate vendors by working Quality, sourcing resources & product managers.

Requirements

• Bachelor Degree in a business-related field.
• At least 2 years of marketing, brand management or innovation experience to include at least 1 year developing and executing marketing plans.
• Experience demonstrating various approaches to marketing, targeting, segmentation and positioning for competitive advantage.
• Experience measuring effectiveness of marketing campaigns and revising tactics for success.
• Experience and skills influencing, leading and directing individuals in multiple functional areas.
• Experience in presenting to customers & developing strategies for different channels.
• Experience using time management skills such as prioritizing/organizing and tracking details and meeting deadlines of multiple projects with varying completion dates.
• Microsoft Office working knowledge.
• Position requires travel up to 20% of the time for business purposes (within state and out of state).
• Experience in product development and project management.

Preferred

• At least 5 years of marketing, brand management or innovation experience to include at least 3 years of developing and executing marketing plans.
• Experience in people management.

Benefits

• Our benefit package includes health insurance, life and disability, 401(k) contributions, paid time off, etc., for employees working 30 or more hours per week on average. For a more comprehensive list of our benefits please click here . For roles where employees work less than 30 hours per week, benefits include 401(k) contributions as well as access to the Employee Assistance Program, Employee Resource Groups and the Employee Service Corp.