Consumer Marketing Manager I/II, Immunology

Illinois, USA (On-site)

$125K/yr – $237K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the patient insight to activation loop and translate it into cross-channel consumer tactics that move messy data into measurable brand impact. You’ll shepherd digital touchpoints, media components, and agency partners while syncing with sales and budget constraints to drive awareness, acquisition, and conversion for disease areas.

Interpret patient motivators and turn insights into prioritized activation programs across mass, digital, CRM, and in-person channels.
Own cross-channel optimization: track media performance, adjust tactics, and report implications to leadership for continuous improvement.
Coordinate with internal teams and external agencies to ensure strategy, execution, and budgets align with the consumer strategic plan.

Job Description

Lead creative development and execution of assigned consumer tactics to drive brand and disease awareness, acquisition, and conversion initiatives through a variety of channels including; mass, social, CRM, in-office, print, website, banner ads, and publisher programs.
Lead the development and management of assigned digital programs to optimize the customer experience across all touch points
Lead development of relevant components of media plans, then evaluate and optimize by tracking performance and identifying implications of all media types
Contribute to the development of the consumer strategic plan leveraging both internal and external business understanding and insight.
Decipher and extract motivational (activating) patient insights and prioritize for application toward strategically valued customers and stakeholders
Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate
Proactively support the sales force through ongoing communications of consumer marketing programs
Direct and motivate agency staff to develop impactful tactics
Apply basic accounting, financial principles and tracking principles to manage a budget
Influence others through clear communication, expertise, trust, commitment, and follow-through

AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013

North Chicago, Illinois, USA

60K employees (3,267 in marketing)

www.abbvie.com

78% recommend to a friend

88% CEO approval