Consumer & Market Research Manager, Nutella at Ferrero | New Jersey, USA | $106K/yr – $143K/yr

Ferrero

Consumer & Market Research Manager, Nutella

New Jersey, USA (Hybrid)

$106K/yr – $143K/yrSenior Level4+ years exp

Posted 6 weeks ago

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Job Summary

Own the consumer insights program and serve as the analytics spine for marketing and cross-functional partners, turning data into growth via research design, synthesis, and actionable guidance.

Lead end-to-end market research with qualitative and quantitative methods for clear, decision-ready recommendations.
Integrate consumer, shopper, and category data to surface growth opportunities and core drivers.
Partner with marketing to translate insights into strategy, messaging, and channel plans.

Job Description

Responsibilities

You will act as a strategic partner to Marketing, Trade Marketing, and cross-functional teams, providing consumer, shopper, and category insights
You will lead the development and execution of the consumer insights and market research agenda
You will translate insights into clear, actionable recommendations that inform brand strategy and business decisions
You will integrate consumer insights, shopper data, and category performance metrics to drive growth
You will lead end-to-end market research studies, including design, execution, and analysis
You will recommend and apply qualitative and quantitative research methodologies
You will leverage consumer insights, segmentation, and brand tracking to inform decision-making
You will synthesize complex data into compelling insights that influence stakeholders
You will identify growth opportunities, risks, and key performance drivers across channels and segments
You will build and manage syndicated data capabilities (e.g., Circana/Nielsen)

Requirements

4–7 years of experience in consumer insights, market research, or data analytics
Bachelor’s degree required; Master’s preferred
Experience with syndicated data sources (e.g., Circana, Nielsen, IRI)
Strong expertise in consumer insights and market research methodologies
Qualitative and quantitative research design and execution
Segmentation and deep consumer understanding
Advertising and communications testing
Marketing metrics and performance tracking
Questionnaire design, survey development, and data analysis
Experience with data integration across multiple sources to generate holistic, actionable insights

Preferred

5–10 years of combined experience across consumer insights and syndicated data analytics
Demonstrated the ability to synthesize multiple data sources and drive measurable business impact
5+ years of consumer insights experience and are motivated to build analytics expertise

Benefits

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

Ferrero

Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do for our consumers and characterizes the environment in which we operate.Some of the world’s most iconic confectionery products come from Ferrero, including Nutella®, Tic Tac®, Ferrero Rocher®, and Kinder Surprise®. Sold in more than 170 countries, our products are part of the collective memory and traditions of consumers all around the world; loved by generations.In 2015, we entered a new era of acquisitions. Since then, we have acquired several brands and businesses, including Fannie May, the confectionary division of Nestlé, and Eat Natural, expanding our footprint and product offering also into the healthy snack segment.The secret to our global success is our 38,767 employees across the world, all dedicated to delivering the care and quality to craft the business, the careers and the brands we are proud of. From the moment you join us, we make sure you can nurture your curiosity and natural abilities. We provide the resources you need to succeed personally and professionally in a diverse work environment that is multicultural, innovative, and highly rewarding.In 2021, Ferrero was the confectionary company with the best reputation in the world, according to RepTrak. This achievement reflects our determination to bring consumers only the very best; an approach which is at the heart of everything we do. Our dedication to quality and excellence, our heritage and our family values, as well as our respect for the environment and the communities in which we work, are all seen in our desire to sustain and celebrate life’s special moments.Be part of it! Visit www.ferrerocareers.com to explore the opportunities Ferrero can offer when you craft your career with us.

Founded in 1946

Niederanven, Luxembourg, LUX

22K employees (2,873 in marketing)

www.ferrerocareers.com